In a perfect world, we would all have infinite resources to spend on our businesses to boost sales. However, for most small businesses resources are scarce and what is available must be managed carefully.
That’s why the instant asset write off is so important. It can be applied on assets such as digital solutions, software and much more, as long as they cost under the $30,000 threshold.
Where do you start?
To begin with, look at your digital presence. When it comes to generating new leads and increasing your sales figures, there’s no better option than investing in you business’s digital presence. With nearly 15 million Australians online daily, small businesses with a strong digital presence have a better chance of promoting their brand and boosting sales figures through the implementation of a credible website, strategic digital and social media marketing plan and automation.
Knowledge is key
Unfortunately, a lot of small businesses struggle with digital activities due to a lack of expertise and knowledge within the business and the right guidance from those that know how. You could easily spend lots of money on social media advertising in the hopes of increasing sales, but if you don’t know what you’re doing, most of that money will go to waste. A strong digital strategy that is designed around your business’s specific needs is vital to start your journey toward building a successful online infrastructure.
Know your business inside out
Before you can win over customers and convert them into sales, you first have to figure out who your ideal customer is, what value you can offer them and what your competition is offering them. Once you work that out, you can then develop your website to bring about a better customer experience that will ultimately drive revenue.
We all need a little help to get things started
This is where programs like Netstripes’ advisory sessions can help you. Fully funded by the NSW Government, the advisory session is a 1-on-1 tailored consultation with a digital expert who will go through your business goals with you and then advise you on what you need to do to reach those goals. This could be developing a plan and creating a fully-fledged website or simply enhancing one that you already have.
Creating the ideal website
When it comes to creating a successful website, there is a formula for success. In some cases, something as simple as your website’s design could be driving customers away. Whilst most of us would assume to put as much info as possible on our site to promote the business, digital experts recommend that less is more.
A professionally designed homepage banner with a few lines of copy that promotes your brand’s core values and its benefits to your customers, and a clear call-to-action are more appealing than a torrent of unnecessary information and badly designed artworks. Another investment to consider is marketing automation software that allows business owners to convert time consuming manual processes to automated systems.
Audit your digital presence frequently
Once your website is up and running, and your marketing campaigns are driving traffic to the right landing pages; sit down with a digital expert again to review your performance and see if it is in line with your business goals. If you feel your performance could be better, now’s the time to analyse what might be failing you and where you need to tweak some changes to boost conversions and deliver more value to your website visitors.
If you want to appeal to more customers and drive sales while still staying within a reasonable budget, digital is the way to go. Take advantage of the $30,000 instant asset write off to build your online presence, and convert more leads into sales. And figuring out how to do it is a matter of knowing what your customers want, creating the right strategy that accommodates all your requirements, and finding the right people to help you get started. If you have a great website and provide praiseworthy customer services, the opportunity to increase your revenue within a matter of months is fairly high.
Please speak to your tax accountant for all tax and investment related advice. Information provided above does not constitute advice.
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Free Digital Growth Advisory
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