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How A Fast-Growing Fintech Scaled Google Ads Conversions By 130% In Real Estate Finance
Deposit Assure
In Australia’s competitive real estate finance market, Deposit Assure offers a smarter way to secure property purchases with deposit bonds. This case study shows how targeted ad strategies helped them increase lead generation by over 130%.
Within a few months of launch
Higher visits
Lower bounce rate
Conversion rate
Faster optimisation
Client description
Deposit Assure is transforming how Australians approach real estate finance and buy property. Instead of tying up large sums of money in traditional deposits, they offer a smarter, more flexible alternative: deposit bonds. Backed by QBE Insurance (with an A+ Stable credit rating), their deposit bonds provide the same security as cash while preserving buyers’ liquidity. With a commitment to transparency, trust, and customer care, Deposit Assure is challenging outdated norms in the real estate finance industry. However, in the final quarter of 2022, their Google Ads performance began to decline gradually.
The challenges
Conversion rates started dropping month on month
Cost per acquisition began increasing to beyond comfortable levels.
Lead volume decreased despite maintaining similar ad spend.
Our solutions
Ad Audit: to identify the root causes of the performance decline, including analysing the campaign structure, keyword groupings, and ad group performance.
Conversion Tracking Repair: We verified every conversion action, ensuring tracking codes were working across landing pages, phone calls, and offline conversions, providing a full picture of user engagement and lead attribution.
Keyword Overhaul: conducted keyword research to align with current search intent around deposit bonds. Underperforming keywords were paused, and new long-tail, high-converting variations were added.
Campaign Restructure: campaigns were segmented by service type and buyer intent, creating a clearer path to conversion and reducing wasted impressions.
The result
How Deposit Assure Scaled Conversions in Real Estate Finance
The Google Ads restructuring not only stabilised lead generation for Deposit Assure, but also positioned them as a top-performing brand in the Australian deposit bond and real estate finance landscape.Post-Launch Recovery (May 2024 onwards):
May 2024: 100% immediate performance restoration.
June 2024: 17% month-over-month conversions growth.
July 2024: 31% growth, exceeding pre-decline performance levels.
Peak Performance: 93% improvement over initial recovery.
Sustained Performance:
The new account structure delivered consistent monthly conversion ranging between 88% and 193% of the baseline, averaging 130% over 15 months.30% Higher Visits
50% Lower Bounce Rate
45% Conversion Rate
60% Faster Optimization
The benefits
The new Google Ads account transformed Deposit Assure’s customer acquisition over 15 months, providing consistent monthly lead flow and predictable business growth, enabling confident operational planning.
Unlike the previous account’s gradual decline, the new structure delivered month-over-month stability with conversion volumes consistently above 100%.
One contact point they could work with and trusted intimately due to the drastic performance improvement, and a point of escalation at NetStripes.
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NetStripes have truly surpassed expectations in every way. Their expertise in Google Ads is exceptional, and the strategies they implemented have significantly boosted conversions. The team is proactive, professional, and genuinely interested in our success. If you're looking for a digital agency that delivers results, I highly recommend them. They are game-changing.
Etienne Rizzo
Co-Founder and CEO of Deposit Assure
The work
Branding, website & campaigns.
Retargeting Adverts
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Tony Howe · netStripes Business Development
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