Within a few months of launch
Higher visits
Lower bounce rate
Conversion rate
Faster optimisation
Meezan Wealth was founded by Rokibul Islam in 2021, driven by a passion to create wealth for the Islamic community using the principles of Islamic finance. Despite significant investment in a website and a social media agency, he struggled to attract the right audience — until he discovered netStripes' five-step process at an FBAA webinar.
Client description
Rokibul was passionate about creating wealth for those in the Islamic community using the principles of Islamic finance. However, he struggled to attract the right audience despite significant investments in building a website for his business, plus investing with a social media agency.
He attended a webinar organised by the Finance Brokers Association of Australia (FBAA), conducted by netStripes, on achieving digital success for small to medium businesses — where he learned of the five-step process focused on achieving business goals, which he found valuable.
Rokibul then reached out to netStripes, having spoken to other finance brokers who had benefited from netStripes’ digital strategy, branding, website development and digital marketing services.
The challenges
Rokibul had spent over $10,000 on building a website. However, although it looked nice, it wasn’t delivering results.
He realised that if he wanted to achieve digital success, he had to act fast — the business was burning through scarce capital.
The website, while attractive, wasn’t helping differentiate the business adequately from the much larger competitors in the Islamic finance industry.
He needed to position the business strategically to stand apart from these competitors with strategy and world-class branding.
Our solutions
One-on-one Digital Strategy Advisory.
Website Design & Development.
Social Media Marketing solutions.
Facebook and retargeting advertising to attract the right audiences.
Monthly expert guidance for continuous improvement of strategy and tactics based on data.
Cyber Security & Tech Support.
The result
Meezan Wealth was able to compete with much larger competitors — including international organisations — on equal terms.
The website now creates instant trust and credibility with web visitors.
The brand was reaching over ten thousand ideal customers each month on social media, building valuable awareness in the Islamic community — first in NSW, then across Australia.
Within a few months, Meezan Wealth was driving hundreds of web visitors and resultant leads for the business.
The benefits
The blueprint allowed Rokibul to reduce the number of services his business offered from 12 to 3.
This meant fewer staffing resources, a reduced burden on capital for areas like real estate costs, and more focus for the business.
The Digital Strategy Blueprint clarified who his ideal customers were — and who were not — allowing the business to win higher-value customers and save time by not chasing the wrong ones.
The website not only looked world-class, it invoked instant trust and credibility with his ideal customers: doctors, business owners and high-end professionals.
Monthly guidance meant his social media marketing reached over ten thousand of the right people, with all the work done by netStripes.
He had peace of mind knowing all his cybersecurity and tech support was handled professionally.
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More case studies
Timing, quality, design & strategy - netStripes is all in one. I had a fantastic looking website but it was never attracting people to make an inquiry. netStripes made the difference to my web and business model. We value their expertise, their guidance and genuine help, done affordably to our tight timeframes.
Rokibul Islam
Director · Meezan Wealth
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Business Development · Growth Advisory
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Tony Howe · netStripes Business Development
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