The Futurise Foundation program consists of 4 dynamic online learning modules designed to help you acquire the right knowledge and tools of innovation to re-position your business and digitally transform for growth and success.
Learn the best practice principles behind digital and strategic marketing, how to identify and segment your most valuable customers, affordable steps for small and medium business innovation, the secrets behind online advertising and so much more.
A Suite of 4 Power-Packed Online Learning Modules for Vital Skills Development
Designed for Small and Medium business owners, and entrepreneurs serious about reinventing their business for COVID-19 and beyond. Business owners will gain real insights, learn digital marketing principles and strategic knowledge to improve and reposition their business model for success. In addition to the suite, Netstripes will provide attendees access to a 1-hr Digital Advisory session with our digital strategists.
Module 1: Reinvent Your Business in Troubled Times
A must-attend program on how small and medium businesses can reinvent the business model to reach new customers and deliver their services online during these troubled times, delivered by Dinesh De Silva.
Program Guide
- The two most important factors to consider to build strategies and capability
- Strategies to protect your cash flow
- Delivering services in unique and innovative ways that meet customers’ needs
- How to build the right digital marketing Infrastructure that delivers business results in times of crisis and in years to come
- Innovation for service delivery and customer intimacy for small and medium business owners
- Success Stories and lessons of SME innovation
- The two principles of digital marketing for business results
- A process every business must follow for building online success
- SME Digital transformation - an approach for the whole business
- Factors that make a website the face of a business to survive & thrive COVID-19
- Social media marketing in 2020 – tips and tricks
Module 2: Creating a Digital and Marketing Infrastructure for Crisis Proof Businesses
Gain a better understanding of the impact of COVID-19 on consumer behaviour and how it can be used to create a solid digital and marketing Infrastructure that supports businesses in times of crisis.
Program Guide
- How to build the right digital marketing Infrastructure that delivers business results in times of crisis and in years to come
- The two principles of digital marketing for business results
- A process every business must follow for building online success
- SME Digital transformation - an approach for the whole business
- Understanding changes in consumer behaviour in a pre-COVID world
- Opportunities stemming from consumer dependency on smart devices
- Learn what consumers incessantly consume via smart devices and engaging them
- Why are you not getting traction on websites, social media, and digital marketing?
- Success Stories and lessons of SME innovation during COVID-19
Module 3: Customer Strategies for Online Success
This is a prerequisite to building a successful digital and marketing strategy. Small and medium business owners will learn through examples on how to create further value by identifying their most valuable customers.
Program Guide
- How to build a killer customer strategy for online success
- Understand your customers buying psychology
- Why businesses fail to connect with social audiences
- Creating empathy and connecting with social audiences
- How to influence customer buying decisions
- How to build killer online content that drives results.
- Social media marketing - best practices in 2020
- Success Stories and Lessons
Module 4: Online Advertising – Tips & Tricks
Online Advertising is essential for a digital marketing strategy, but not everyone gets it right. In this webinar, we’ll show SME owners how to navigate the different online platforms to best advertise the business in 2020, with tips and tricks that work.
Program Guide
- The secrets of getting the fundamentals right
- Understanding what really ticks with social audiences
- How to nail your message
- Focusing on your ideal customer (the right audience)
- Facebook advertising tips & tricks
- Instagram tips & tricks
- LinkedIn tips and tricks
- Retarget advertising – Yes or no and when to use it
- Understanding social platforms for best results
- Making decisions based on data and analytics, not an opinion
Guided by a leading authority on Small Business Innovation and Digital Readiness – Dinesh De Silva, you'll acquire an understanding of best practice principles behind digital and strategic marketing, how to identify and segment your most valuable customers, affordable steps for small and medium business innovation, the secrets behind online advertising and so much more.
Digital Strategy Advisory
1 on 1 Digital Strategy Advisory so every business owner focuses on building a tailored strategy to achieve business goals.
Created specifically for small business owners using IP developed over a 15 year period. Whilst using best practice strategy principles, outcomes can be achieved in 60-120 minutes as opposed to multiple days or a few weeks.
- Goal Setting
- Clarify Business Model
- Customer Strategy
- Product / Service Strategy Refinement
"We will help you empower your business to overcome disruption and discover hidden opportunities to reinvent it for survival, growth, and success."
