FUTURISE FOUNDATION | Your post-COVID recovery pack is here!

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The Futurise Foundation program consists of 4 dynamic online learning modules designed to help you acquire the right knowledge and tools of innovation to re-position your business and digitally transform for growth and success.

Learn the best practice principles behind digital and strategic marketing, how to identify and segment your most valuable customers, affordable steps for small and medium business innovation, the secrets behind online advertising and so much more.

A Suite of 4 Power-Packed Online Learning Modules for Vital Skills Development

Designed for Small and Medium business owners, and entrepreneurs serious about reinventing their business for COVID-19 and beyond. Business owners will gain real insights, learn digital marketing principles and strategic knowledge to improve and reposition their business model for success. In addition to the suite, Netstripes will provide attendees access to a 1-hr Digital Advisory session with our digital strategists.

Module 1: Reinvent Your Business in Troubled Times

A must-attend program on how small and medium businesses can reinvent the business model to reach new customers and deliver their services online during these troubled times, delivered by Dinesh De Silva.

Program Guide

  • The two most important factors to consider to build strategies and capability
  • Strategies to protect your cash flow
  • Delivering services in unique and innovative ways that meet customers’ needs
  • How to build the right digital marketing Infrastructure that delivers business results in times of crisis and in years to come
  • Innovation for service delivery and customer intimacy for small and medium business owners
  • Success Stories and lessons of SME innovation
  • The two principles of digital marketing for business results
  • A process every business must follow for building online success
  • SME Digital transformation - an approach for the whole business
  • Factors that make a website the face of a business to survive & thrive COVID-19
  • Social media marketing in 2020 – tips and tricks

 

 Module 2: Creating a Digital and Marketing Infrastructure for Crisis Proof Businesses

Gain a better understanding of the impact of COVID-19 on consumer behaviour and how it can be used to create a solid digital and marketing Infrastructure that supports businesses in times of crisis.

Program Guide

  • How to build the right digital marketing Infrastructure that delivers business results in times of crisis and in years to come
  • The two principles of digital marketing for business results
  • A process every business must follow for building online success
  • SME Digital transformation - an approach for the whole business
  • Understanding changes in consumer behaviour in a pre-COVID world
  • Opportunities stemming from consumer dependency on smart devices
  • Learn what consumers incessantly consume via smart devices and engaging them
  • Why are you not getting traction on websites, social media, and digital marketing?
  • Success Stories and lessons of SME innovation during COVID-19

 

Module 3: Customer Strategies for Online Success

This is a prerequisite to building a successful digital and marketing strategy. Small and medium business owners will learn through examples on how to create further value by identifying their most valuable customers.

Program Guide

  • How to build a killer customer strategy for online success
  • Understand your customers buying psychology
  • Why businesses fail to connect with social audiences
  • Creating empathy and connecting with social audiences
  • How to influence customer buying decisions
  • How to build killer online content that drives results.
  • Social media marketing - best practices in 2020
  • Success Stories and Lessons

 

Module 4: Online Advertising – Tips & Tricks

Online Advertising is essential for a digital marketing strategy, but not everyone gets it right. In this webinar, we’ll show SME owners how to navigate the different online platforms to best advertise the business in 2020, with tips and tricks that work.

Program Guide

  • The secrets of getting the fundamentals right
  • Understanding what really ticks with social audiences
  • How to nail your message
  • Focusing on your ideal customer (the right audience)
  • Facebook advertising tips & tricks
  • Instagram tips & tricks
  • LinkedIn tips and tricks
  • Retarget advertising – Yes or no and when to use it
  • Understanding social platforms for best results
  • Making decisions based on data and analytics, not an opinion

 

Guided by a leading authority on Small Business Innovation and Digital Readiness – Dinesh De Silva, you'll acquire an understanding of best practice principles behind digital and strategic marketing, how to identify and segment your most valuable customers, affordable steps for small and medium business innovation, the secrets behind online advertising and so much more.

 

Digital Strategy Advisory

1 on 1 Digital Strategy Advisory so every business owner focuses on building a tailored strategy to achieve business goals.

Created specifically for small business owners using IP developed over a 15 year period. Whilst using best practice strategy principles, outcomes can be achieved in 60-120 minutes as opposed to multiple days or a few weeks.

  • Goal Setting
  • Clarify Business Model
  • Customer Strategy
  • Product / Service Strategy Refinement

"We will help you empower your business to overcome disruption and discover hidden opportunities to reinvent it for survival, growth, and success."

Meet the Speaker!

Dinesh De Silva - Founder of NetStripes

Founder of NetStripes is a leading authority on Small Business Innovation and Digital Readiness.

As a thought leader in digital & innovation, he is regularly called upon as a speaker and has deep insights on SMEs having met and addressed over 5000 business owners in recent years.

Media appearances include ABC News, ABC Radio, Sky Business, Sky News, AFR, and CIO.

His current passion is to help SMEs throughout Australia conquer the world of innovation and digital strategy, which he believes can change the course of small and medium businesses in this country.

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    Terms & Conditions

    The Client hereby engages NetStripes (the Provider), on a non-exclusive basis to provide the Services to the Client, and the Provider hereby accepts that engagement and agrees to provide the Services to the Client, in accordance with the terms below. All services are provided under NetStripes Service agreement.

    The following steps describe the terms of engagement of this project.

    1. Draft online brand design will be sent to the client for your feedback and approval within a specifiedperiod from the receipt of the confirmation payment.
    • In ensuring the project is kept to timelines, the client is to provide, approval or anyrequest for changes within 3 business days of receiving our draft design.  Maximum time for design approval or request for any changes should be no longer than 3 days (due date) and any subsequent changes need to be approved within 24 hours (revised due date) of the change being sent to you.

    If no feedback is received within the given time, NetStripes will endeavour to send a reminder on the revised due date and the project may move into development phase the next day.

    The above timelines and process will also be adhered to whenever approval is required from the client throughout the project cycle.

    • Changes in design are generally not recommended once the development begins as it hampers project deadlines and incurs additional effort and cost. Any such changes will be quoted for separately at a nominal rate of $100 an hour.
    • Features requested once the project has commenced will be quoted separately. All changes should ideally be made prior to the completion of design in avoiding delays and additional costs
    • Design Revisions – NetStripes will provide at no extra cost to the client up to one revision for Solopreneur Web packages, two revisions to clients for Gold and Platinum Web Packages and three revisions for Platinum Plus web packages.  Text revisions are not considered revisions.
    • Content: The client is required to supply images and content required for your website.  We will advise you of the required content via email or through a document referred as the “Content Calendar”. The content may include, but is not limited to, photographs, written copy, logos and other printed material. In achieving timeline and cost related goals of the project, the timing of the content required is provided to the client within a week of confirmation. It is important the content is provided within these timeframes to ensure smooth progress. Yes content delays impact project timeline.
    • Continued delays in providing content - Clients are advised that delays in providingcontent or approval has an impact on project completion costs due to increased cost of resources in coordination, design and development. Every week the project is delayed due to delays in approvals, and content delivery will incur a nominal fee of $150 per week.
    • Domain -  If you do not already have a domain name registered, you will be required toregister a domain name of your choice. If you would like us to do this for you, it can be done at an additional service fee of $75– excluding your domain cost and GST.

    If you already have a domain and wish to continue using the same domain for your new website, you will be required to provide domain credentials the latest by 7 business days from your new website launch date. We will not be liable for any delays or other technical issues related to moving your domain records from your existing provider.

    • Web Hosting - If you do not already have a web hosting provider, you will be requiredto purchase a hosting package from a web hosting provider of your choice and provide us such details at least 7 days prior to the date required for your website to be hosted and available on the world wide web.  We will be able to provide you with a list of providers if required.

    In case you decide on NetStripes hosting your website through our preferred provider, it must be noted that NetStripes cannot be responsible for any kind of hosting/server issues of the hosting provider that may occur. This service is only provided on request and we will not be able to provide complimentary support in relation to resolving any hosting related issues.

    1. Email Hosting - While most web hosting providers offer a certain number of email accounts (if not unlimited) included in their packages, we do not recommend our clients   combine their web and email hosting with the same provider.  The reason for this is to avoid significant issues of single point of failure. This means when you have one provider for both website and email, if your website is down due to server issues, your email system will also not work and vice versa.  You will need to assess the risks of your email system being linked to your hosting provider and your website.

    As an alternative, if required NetStripes are able to provide you with a list of suggested email hosting providers for your consideration.

    If the need does arise NetStripes will be able to assist you in setting up your email configurations at a nominal cost.

    Alternatively, you may contact the provider yourself for configuration.

    In the case that you need our assistance for email configurations, you will be required to provide Administration details of your email hosting provider at least 7 business days before we launch your site.

    1. Ownership of Code and Content - Once all payment instalments are made in full for the website package you have subscribed for and any other additional features requested, the ownership of the website which includes design and development of your website will be transferred to you irrevocably. Your right to use the website immediately ceases and the licences granted under this agreement terminated if you do not pay your instalments on time and NetStripes shall be entitled to immediately remove all website material from your web hosting provider and computer.
    1. Ownership of intellectual property rights - You must obtain all necessarypermissions and authorities in respect of the use of all copy, graphic images, registered company logos, names and trademarks, or any other material that you supply to us to include in your website or web applications.

    You must indemnify us and hold us harmless from any claims or legal actions related to the content of your website.

    1. Consequential Loss ‐ We shall not be liable for any loss or damage, which you maysuffer which is in any way attributable to any delay in performance or completion of our contract, however that delay arises.
    1. Backups - You are responsible for maintaining your own backups with respect to yourwebsite and we will not be liable for restoring any client data or client websites.
    1. 15.    Disclaimer ‐ To the full extent permitted by law, all terms, conditions, warranties,undertakings, inducements or representations whether express, implied, statutory or otherwise (other than the express provisions of these terms and conditions) relating in any way to the services we provide to you are excluded. Without limiting the above, to the extent permitted by law, any liability of NetStripes under any term, condition, warranty or representation that by law cannot be excluded is, where permitted by law, limited at our option to the replacement, repair or resupply of the services or the payment of the cost of the services that we were contracted to perform.

    If you are in agreement of the above please be good enough to pay the advance of confirmation in order we can proceed with the development of your website.

    Thanking you

    Sincerely

    Your NetStripes Team