Brand consistency across all marketing touchpoints is a challenge for every company, let alone each social channel. How do you ensure that customers can recognize your brand even if it’s their first time seeing you on social media?
A brand is more than a logo or a few attractive designs. A brand is how you make your customers feel, and it is created by taking a consistent approach across every interaction they have with your brand.
In this discussion, we share tips for building a brilliant brand on social media, including:
- What not to do on social media channels
- What you must do before you start social media marketing
- Why is social credibility important for your online business
- Understanding which platforms your business needs to focus on
Why building your personal brand awareness is important