Marketing funnels are an important part of any marketing strategy. They help visualise the path customers take before purchasing products or taking the desired action.
Developing your marketing strategy with the funnel in mind can put your business in the driving seat for success. You'll be able to serve the right content, acquire qualified leads, nurture meaningful customer relationships and boost sales. Sounds great, right?
The big question is — how do you create effective marketing funnels that drive conversions over the top? In this webinar, we will explain what a marketing funnel is and how to create yours.
Topics of Discussion
- The customer buying journey: Why is it a funnel?
- The five stages of a marketing funnel
- How to create each stage of your funnel
- Qualifying leads in your funnel
- The secret to creating metrics based on your sales goal for the year