Small Business Social Media Marketing for Results

Effective social media marketing with a focus on achieving tangible results.

1. Facebook & Instagram Advertising

Professionally design, create, and manage your social media advertising.

Marketing a small business on social media is crucial to gaining brand awareness and reaching new communities. We’ll optimise your marketing budget with best practices in Facebook ads and Instagram ads, goal tracking, and hands-on campaign management.

This plan includes ​

1. Professionally Design
2. Professional Add Setup
3. Campaign Management
4. Cost of Facebook Ads Campaign​

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2. Google Ad Campaigns (Search, Display, Shopping, and Video)

Professionally managed Google ads to generate leads and increase brand awareness.

Stand out from your competition online with a custom Pay-Per-Click (PPC) strategy created to drive the right traffic to your website and meet your marketing objectives.

This plan includes:

1. Professional Google ad Setup and strategy
2. PPC campaign management
3. Continues monitoring and optimisation of ads
4. 100% Transparency

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3. Retarget Advertising​

An essential marketing tool in social media marketing for small businesses.

We create and manage retargeting campaigns that are customised to your business needs, allow you to target past website visitors with specific ads, and position your business to stand out from online competitors.

This plan includes

1. Professionally Design
2. Campaign Management ​
3. Professional Add Setup ​
4. Cost of Retarget Ads Campaign​

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3. Analytics and Reporting

Monthly analytics and reports provide insights on key metrics and campaign performances. Our experts will help you better understand this data and make informed decisions on your marketing.

What’s included

1. Monthly report based on key promotional metrics.
2. Insights to help you make data-driven decisions.
3. Analyse what’s working and what’s not and take timely actions as required with your team and the assistance of our experts as per above.

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Frequently Asked Questions


Why are netStripes advertising plans so affordable?

Marketing a small business on social media takes a significant amount of skill and resources that not every business owner has the time to dedicate. We believe social media advertising must be affordable and accessible to all small and mid-sized businesses and start-ups. With this vision in mind, we have created three plans that combine professionally designed Facebook ads, Instagram ads, and Google ads to achieve affordable, high-quality, and timeliness outcomes. We want to give small businesses and start-ups access to professional advertising campaigns so they can market themselves confidently online, just like big brands do.

Are there hidden charges?

If you’re wondering how much does social media advertising cost, the price plan includes all details, including instalment plans, information on GST and the payment period. There are no hidden charges. You may request additions to all the standard packages as your business grows, and these will be quoted to you upfront before you proceed to ensure there are no surprises to you as a customer.

Why should you invest in it?

Social media management for small business requires consistent reviewing and improvements to ensure tangible results while staying within tight budgets. Our experienced digital specialists will manage your Facebook ad strategy through your ads manager on Facebook to ensure the optimisation of campaigns for lead generation. Monthly expert sessions will also provide feedback on campaigns, budgets, and advice for future improvements.

How do free service add-ons work?

Each social media marketing small business package includes several free service add-ons. You can choose the add-on you require before confirmation of payment.

    Terms & Conditions

    The Client hereby engages NetStripes (the Provider), on a non-exclusive basis to provide the Services to the Client, and the Provider hereby accepts that engagement and agrees to provide the Services to the Client, in accordance with the terms below. All services are provided under NetStripes Service agreement.

    The following steps describe the terms of engagement of this project.

    1. Draft online brand design will be sent to the client for your feedback and approval within a specifiedperiod from the receipt of the confirmation payment.
    • In ensuring the project is kept to timelines, the client is to provide, approval or anyrequest for changes within 3 business days of receiving our draft design.  Maximum time for design approval or request for any changes should be no longer than 3 days (due date) and any subsequent changes need to be approved within 24 hours (revised due date) of the change being sent to you.

    If no feedback is received within the given time, NetStripes will endeavour to send a reminder on the revised due date and the project may move into development phase the next day.

    The above timelines and process will also be adhered to whenever approval is required from the client throughout the project cycle.

    • Changes in design are generally not recommended once the development begins as it hampers project deadlines and incurs additional effort and cost. Any such changes will be quoted for separately at a nominal rate of $100 an hour.
    • Features requested once the project has commenced will be quoted separately. All changes should ideally be made prior to the completion of design in avoiding delays and additional costs
    • Design Revisions – NetStripes will provide at no extra cost to the client up to one revision for Solopreneur Web packages, two revisions to clients for Gold and Platinum Web Packages and three revisions for Platinum Plus web packages.  Text revisions are not considered revisions.
    • Content: The client is required to supply images and content required for your website.  We will advise you of the required content via email or through a document referred as the “Content Calendar”. The content may include, but is not limited to, photographs, written copy, logos and other printed material. In achieving timeline and cost related goals of the project, the timing of the content required is provided to the client within a week of confirmation. It is important the content is provided within these timeframes to ensure smooth progress. Yes content delays impact project timeline.
    • Continued delays in providing content - Clients are advised that delays in providingcontent or approval has an impact on project completion costs due to increased cost of resources in coordination, design and development. Every week the project is delayed due to delays in approvals, and content delivery will incur a nominal fee of $150 per week.
    • Domain -  If you do not already have a domain name registered, you will be required toregister a domain name of your choice. If you would like us to do this for you, it can be done at an additional service fee of $75– excluding your domain cost and GST.

    If you already have a domain and wish to continue using the same domain for your new website, you will be required to provide domain credentials the latest by 7 business days from your new website launch date. We will not be liable for any delays or other technical issues related to moving your domain records from your existing provider.

    • Web Hosting - If you do not already have a web hosting provider, you will be requiredto purchase a hosting package from a web hosting provider of your choice and provide us such details at least 7 days prior to the date required for your website to be hosted and available on the world wide web.  We will be able to provide you with a list of providers if required.

    In case you decide on NetStripes hosting your website through our preferred provider, it must be noted that NetStripes cannot be responsible for any kind of hosting/server issues of the hosting provider that may occur. This service is only provided on request and we will not be able to provide complimentary support in relation to resolving any hosting related issues.

    1. Email Hosting - While most web hosting providers offer a certain number of email accounts (if not unlimited) included in their packages, we do not recommend our clients   combine their web and email hosting with the same provider.  The reason for this is to avoid significant issues of single point of failure. This means when you have one provider for both website and email, if your website is down due to server issues, your email system will also not work and vice versa.  You will need to assess the risks of your email system being linked to your hosting provider and your website.

    As an alternative, if required NetStripes are able to provide you with a list of suggested email hosting providers for your consideration.

    If the need does arise NetStripes will be able to assist you in setting up your email configurations at a nominal cost.

    Alternatively, you may contact the provider yourself for configuration.

    In the case that you need our assistance for email configurations, you will be required to provide Administration details of your email hosting provider at least 7 business days before we launch your site.

    1. Ownership of Code and Content - Once all payment instalments are made in full for the website package you have subscribed for and any other additional features requested, the ownership of the website which includes design and development of your website will be transferred to you irrevocably. Your right to use the website immediately ceases and the licences granted under this agreement terminated if you do not pay your instalments on time and NetStripes shall be entitled to immediately remove all website material from your web hosting provider and computer.
    1. Ownership of intellectual property rights - You must obtain all necessarypermissions and authorities in respect of the use of all copy, graphic images, registered company logos, names and trademarks, or any other material that you supply to us to include in your website or web applications.

    You must indemnify us and hold us harmless from any claims or legal actions related to the content of your website.

    1. Consequential Loss ‐ We shall not be liable for any loss or damage, which you maysuffer which is in any way attributable to any delay in performance or completion of our contract, however that delay arises.
    1. Backups - You are responsible for maintaining your own backups with respect to yourwebsite and we will not be liable for restoring any client data or client websites.
    1. 15.    Disclaimer ‐ To the full extent permitted by law, all terms, conditions, warranties,undertakings, inducements or representations whether express, implied, statutory or otherwise (other than the express provisions of these terms and conditions) relating in any way to the services we provide to you are excluded. Without limiting the above, to the extent permitted by law, any liability of NetStripes under any term, condition, warranty or representation that by law cannot be excluded is, where permitted by law, limited at our option to the replacement, repair or resupply of the services or the payment of the cost of the services that we were contracted to perform.

    If you are in agreement of the above please be good enough to pay the advance of confirmation in order we can proceed with the development of your website.

    Thanking you

    Sincerely

    Your NetStripes Team