Bespoke Catering
Bespoke Catering
Bespoke Catering have created a strong brand business to grow from being a small suburban event caterer to one of the most sought after event caterers for high end celebrations and corporate events in Sydney. Bespoke catering used their strong digital infrastructure created by Netstripes to efficiently pivot and grow even during the pandemic
Client Description
Bespoke Catering was founded by Fabio Funai in 2013
Fabio and his wife Danielle realised that if they wanted the business to succeed they needed to get their business website and branding right to appeal to high-end private and corporate clients.
Fabio’s team then reached out to netStripes, having spoken to other clients who have benefited from netStripes’ digital strategy, branding, website development and digital marketing services.
Challenges
- Fabio created his own website but it wasn’t delivering results
- Despite spending time and money on social media marketing and advertising, Fabio and his team were not seeing any results.
- Fabio and Danielle are determined to grow their business and they want to share all their capabilities proudly online.
Our Solutions
- One-on-one digital strategy advisory: to hone Fabio’s knowledge in strategy and assess his business goals.
- Website design & development: elevating his website with a world-class design that invoked instant trust and credibility with visitors.
- Social Media Marketing Solutions: combining Facebook, Google and Retarget advertising to attract the right audiences.
- Monthly Expert guidance: for continuous improvement of strategy and tactics based on data.
Result
Business growth during covid
Unable to cater to events during Covid lockdowns, Fabio pivoted the business model and strategy to include new services that enabled him to continue catering to clients at home. As a result, despite the pandemic, the sales in financial year 20-21 were the best ever for Bespoke Catering.
Hired more staff
After transitioning the business model, Fabio needed to hire more staff to respond to the increase in client bookings.
Acquiring two other catering businesses
The success of Bespoke Catering gave Fabio and Danielle the confidence to invest in other catering businesses.
- 30%
Higher Visits - 50%
Lower Bounce Rate - 45%
Convertion Rate - 60%
Faster Optimization
Benefits
- The strategy helped Fabio to have clarity and confidence when talking to customers
- The strategy helped Fabio to have confidence in increasing the Price to meet the margin requirements of the business.
- Bespoke started wining a large percentage of the high-end clients as planned in the blueprint
Netstripes helped us to set a very clear business goal, craft a strategy to set our business apart from our competition, build our online branding and website so we look world class and can operate as such and supported us with our digital advertising to achieve that goal.They worked with us to keep our focus during covid lockdowns and we ended up achieving our financial goals despite Covid. We have now set an even higher financial goal for our business and Dinesh and the team at NetStripes continously helps us in stay focused to achieve that goal. This is an ideal for small and medium business owner as it will help you achieve your goals in an affordable way with a great return on your investment. Thank You and Keep it up.
Fabio and Bespoke Catering Team
Website Designs
Facebook Posts
Retargeting Adverts
