ForeFront Events

ForeFront Events

Connecting Decision Makers


Forefront Events was a new business in the corporate conference sector. Co-founders – Shay King nad Sam Clist knew they needed a good strategy and strong online brand to compete with much larger Australian and global businesses.

Shay attended netStripes’ Digital Strategy Advisory to find a solution that worked to achieve this vision. After just 2-sessions, he signed up with netStripes to create a new online strategy, branding and a website that focused on building credibility and communicating Forefront Events value proposition, which allowed them to successfully compete with larger established businesses.


Client Description

With 15 years of experience working for leading corporate events companies across Australia, Co-founders of Forefront Events, Shay King and Sam Clist identified an opportunity to set up a business model that would transform the typical corporate conference, and create a collaborative environment.

Although Shay had a clear goal for his business, he knew the competition would be extremely tough since he would be competing with not only Australian corporate conference businesses, but also global businesses.

Shay attended netStripes’ Digital Strategy Advisory to find a solution that worked to achieve his goals. After just 2-sessions, he signed up with netStripes to create a new online strategy, strong branding and a website that focused on building credibility and communicating Forefront Events value proposition, allowing them to successfully compete with larger established businesses.


  • The business was in its startup phase and would have to compete with much larger brands.
  • There were a lot of unknowns when starting such as how do I build a strategy that will work? What is my competitor’s strategy?
  • Their ideal customers were big global brands like Microsft, Oracle, Salesforce etc. They were worried if these big businesses would want to work with a start-up.
  • How would the new business create trust and credibility online?
  • How would they be able to compete with established businesses?
  • A big question was how would they create the cash flow to sustain the business.

Our Solutions

  • Strategy Blueprint
  • Online Brand Design and Web Design
  • Website Development
  • Online event management system
  • Cloud-based CRM and accounting system


  • They won big global clients.
  • Hired 7 people in the 1st year, and earned a nearly 7-figure income.
  • The business kept growing, with revenue nearly doubling in 2-years.
  • When the pandemic hit, they had 13 people, while other event businesses were badly impacted, with some even closing.
  • Forefront Events hired people from their competitors and grew into a 30+ team.

  • 30%
    Higher Visits
  • 50%
    Lower Bounce Rate
  • 45%
    Convertion Rate
  • 60%
    Faster Optimization


  • At the end of the first year, they achieved massive growth due to the strategy, which comprised of the customer, service and competitor strategy, working well.
  • The strategy positioned the brand to help them stand apart from the competition online.
  • The professional credibility delivered through their website was good enough for big global brands to trust them enough to work with them.
  • Shay and Sam were good operators, and because they knew their industry well, the strategy, branding and website helped them further accelerate business growth.
We have worked with the team at Netstripe for the past 4 years and I could not recommend them any higher. They offer a very professional and thorough service, and always deliver a great quality service.

Samuel Clist

    Terms & Conditions

    The Client hereby engages NetStripes (the Provider), on a non-exclusive basis to provide the Services to the Client, and the Provider hereby accepts that engagement and agrees to provide the Services to the Client, in accordance with the terms below. All services are provided under NetStripes Service agreement.

    The following steps describe the terms of engagement of this project.

    1. Draft online brand design will be sent to the client for your feedback and approval within a specifiedperiod from the receipt of the confirmation payment.
    • In ensuring the project is kept to timelines, the client is to provide, approval or anyrequest for changes within 3 business days of receiving our draft design.  Maximum time for design approval or request for any changes should be no longer than 3 days (due date) and any subsequent changes need to be approved within 24 hours (revised due date) of the change being sent to you.

    If no feedback is received within the given time, NetStripes will endeavour to send a reminder on the revised due date and the project may move into development phase the next day.

    The above timelines and process will also be adhered to whenever approval is required from the client throughout the project cycle.

    • Changes in design are generally not recommended once the development begins as it hampers project deadlines and incurs additional effort and cost. Any such changes will be quoted for separately at a nominal rate of $100 an hour.
    • Features requested once the project has commenced will be quoted separately. All changes should ideally be made prior to the completion of design in avoiding delays and additional costs
    • Design Revisions – NetStripes will provide at no extra cost to the client up to one revision for Solopreneur Web packages, two revisions to clients for Gold and Platinum Web Packages and three revisions for Platinum Plus web packages.  Text revisions are not considered revisions.
    • Content: The client is required to supply images and content required for your website.  We will advise you of the required content via email or through a document referred as the “Content Calendar”. The content may include, but is not limited to, photographs, written copy, logos and other printed material. In achieving timeline and cost related goals of the project, the timing of the content required is provided to the client within a week of confirmation. It is important the content is provided within these timeframes to ensure smooth progress. Yes content delays impact project timeline.
    • Continued delays in providing content - Clients are advised that delays in providingcontent or approval has an impact on project completion costs due to increased cost of resources in coordination, design and development. Every week the project is delayed due to delays in approvals, and content delivery will incur a nominal fee of $150 per week.
    • Domain -  If you do not already have a domain name registered, you will be required toregister a domain name of your choice. If you would like us to do this for you, it can be done at an additional service fee of $75– excluding your domain cost and GST.

    If you already have a domain and wish to continue using the same domain for your new website, you will be required to provide domain credentials the latest by 7 business days from your new website launch date. We will not be liable for any delays or other technical issues related to moving your domain records from your existing provider.

    • Web Hosting - If you do not already have a web hosting provider, you will be requiredto purchase a hosting package from a web hosting provider of your choice and provide us such details at least 7 days prior to the date required for your website to be hosted and available on the world wide web.  We will be able to provide you with a list of providers if required.

    In case you decide on NetStripes hosting your website through our preferred provider, it must be noted that NetStripes cannot be responsible for any kind of hosting/server issues of the hosting provider that may occur. This service is only provided on request and we will not be able to provide complimentary support in relation to resolving any hosting related issues.

    1. Email Hosting - While most web hosting providers offer a certain number of email accounts (if not unlimited) included in their packages, we do not recommend our clients   combine their web and email hosting with the same provider.  The reason for this is to avoid significant issues of single point of failure. This means when you have one provider for both website and email, if your website is down due to server issues, your email system will also not work and vice versa.  You will need to assess the risks of your email system being linked to your hosting provider and your website.

    As an alternative, if required NetStripes are able to provide you with a list of suggested email hosting providers for your consideration.

    If the need does arise NetStripes will be able to assist you in setting up your email configurations at a nominal cost.

    Alternatively, you may contact the provider yourself for configuration.

    In the case that you need our assistance for email configurations, you will be required to provide Administration details of your email hosting provider at least 7 business days before we launch your site.

    1. Ownership of Code and Content - Once all payment instalments are made in full for the website package you have subscribed for and any other additional features requested, the ownership of the website which includes design and development of your website will be transferred to you irrevocably. Your right to use the website immediately ceases and the licences granted under this agreement terminated if you do not pay your instalments on time and NetStripes shall be entitled to immediately remove all website material from your web hosting provider and computer.
    1. Ownership of intellectual property rights - You must obtain all necessarypermissions and authorities in respect of the use of all copy, graphic images, registered company logos, names and trademarks, or any other material that you supply to us to include in your website or web applications.

    You must indemnify us and hold us harmless from any claims or legal actions related to the content of your website.

    1. Consequential Loss ‐ We shall not be liable for any loss or damage, which you maysuffer which is in any way attributable to any delay in performance or completion of our contract, however that delay arises.
    1. Backups - You are responsible for maintaining your own backups with respect to yourwebsite and we will not be liable for restoring any client data or client websites.
    1. 15.    Disclaimer ‐ To the full extent permitted by law, all terms, conditions, warranties,undertakings, inducements or representations whether express, implied, statutory or otherwise (other than the express provisions of these terms and conditions) relating in any way to the services we provide to you are excluded. Without limiting the above, to the extent permitted by law, any liability of NetStripes under any term, condition, warranty or representation that by law cannot be excluded is, where permitted by law, limited at our option to the replacement, repair or resupply of the services or the payment of the cost of the services that we were contracted to perform.

    If you are in agreement of the above please be good enough to pay the advance of confirmation in order we can proceed with the development of your website.

    Thanking you


    Your NetStripes Team