Meezan Wealth
Client Description
Meezan Wealth was founded by Rokibul Islam in 2021. Rokibul was passionate about creating wealth for those in the Islamic community using the principles of Islamic finance. However, he struggled to attract the right audience despite significant investments in building a website for his business plus investing with a social media agency.
Rokibul attended a webinar organised by the Finance Brokers Association of Australia (FBAA) for its members conducted by netStripes on achieving digital success for small to medium businesses, where he learned of the five-step process focused on achieving business goals, which he found valuable.
Rokibull then reached out to netStripes, having spoken to other finance brokers who had benefited from netStripes’ digital strategy, branding, website development, and digital marketing services.
Challenges
- Rokibul had spent over 10,000 dollars on building a website. However, although it looked nice, it wasn’t delivering results.
- He realized that if he wanted to achieve digital success, he had to act fast as the business was burning through scarce capital.
- Meezan Wealth’s website, while being very nice, wasn’t helping differentiate the business adequately from the much larger competitors in the Islamic finance industry.
- He realized he had to position the business strategically to stand apart from these competitors with strategy and world-class branding.
Our Solutions
- One-on-one Digital Strategy Advisory.
- Website Design & Development:
- Social Media Marketing Solutions.
- Facebook and Retarget advertising to attract the right audiences.
- Monthly Expert guidance: for continuous improvement of strategy and tactics based on data.
- Cyber Security & Tech Support.
Result
- Meezan Wealth was able to compete with much larger competitors including international organisations on equal terms.
- Meezan Wealth website now creates instant trust and credibility with web visitors
- The Meezan Wealth brand was reaching over ten thousand people that fell into their ideal customer space each month on social media platforms, and creating valuable brand awareness in the eyes of the Islamic community, first in NSW and then across Australia.
- Within a few months Meezan Wealth was driving hundreds of web visitors to their website and resultant leads for their business.
- 30%
Higher Visits - 50%
Lower Bounce Rate - 45%
Convertion Rate - 60%
Faster Optimization
Benefits
- The blueprint allowed Rokibul to reduce the number of services his business offered from 12 to 3.
- The above meant he needed fewer resources in staffing, reduced the burden on capital for areas like real estate costs, and provided the business with more focus.
- The Digital Strategy Blueprint provided clarity on who his ideal customers were, and who were not. Hence, this allowed the business to win higher-value customers, and save valuable time by not focusing on the wrong customers.
- Meezan Wealth’s website not only looked world-class, it invoked instant trust and credibility with his ideal customers who were doctors, business owners and high-end professionals.
- Rokibul had monthly guidance and his Social Media Marketing was reaching over ten thousand people that fell into his audience with all the work done by netStripes.
- He had peace of mind knowing all his cybersecurity and tech support was handled professionally.
Timing, quality, design & strategy- Netstripes is all in one. I had a fantastic looking website but it was never attracting people to make an inquiry. But Netstripes made the difference to my web and business model. We value their expertise, their guidance and genuine help which is done affordably to our tight timeframes.
Rokibul Islam
Director - Meezan Wealth