Challenges

In a competitive real estate finance landscape, Deposit Assure’s digital performance issues highlighted key risks for deposit bond providers relying heavily on paid advertising.

• Conversion rates started dropping month on month
• Cost per acquisition began increasing to beyond comfortable levels.
• Lead volume decreased despite maintaining similar ad spend.

Our Solutions

To restore performance and maximize ROI, NetStripes applied strategic digital marketing interventions tailored for the deposit bond market within Australia’s real estate finance sector.

• Ad Audit: to identify the root causes of the performance decline, including analysing the campaign structure, keyword groupings, and ad group performance. 
• Conversion Tracking Repair: We verified every conversion action, ensuring tracking codes were working across landing pages, phone calls, and offline conversions, providing a full picture of user engagement and lead attribution. 
• Keyword Overhaul: conducted keyword research to align with current search intent around deposit bonds. Underperforming keywords were paused, and new long-tail, high-converting variations were added. 
• Campaign Restructure: campaigns were segmented by service type and buyer intent, creating a clearer path to conversion and reducing wasted impressions. 

Google Financial Services Verification: we submitted their AFSL documentation, aligned all ad content with Google’s advertising policies, and successfully secured verification, restoring their eligibility to run compliant, high-impact campaigns.