Inotec
Inotec
Netstripes helped InoTec an Albury based Scanning solutions company to reposition their brand and business as a best in class scanning and digitising solutions serving the enterprise market.
Client Description
Glenn Smith founded InoTec Australia in April 2004, having had over 20 years of experience in Imaging and Office Technology. Our parent company Smiths Office Solutions, with a track record of over 40 years, has provided Inotec with a strong foundation to be who we are today.
Using our trademark consultative approach, Inotec provides a complete digitisation roadmap for our clients including best in class hardware and software solutions to effectively manage any project regardless of size.
Challenges
- Inotec was an excellent business serving high-end clients like the Australian Tax office, Melbourne University etc. yet their website didn’t position them as a state of the art digitising solutions business but as a small regional scanning reseller from NSW with a dated website.
- The industry was highly competitive with several large players based in metropolitan cities.
- Inotec had great solutions, new vision and management and needed to communicate that effectively to the marketplace yet their web solution providers did not have the skills to help.
- Available solutions for strategy development, brand design and web development were expensive for a SME business.
Our Solutions
- Strategy
- Online Brand Design
- Web Design
- Website Development
- Google Ads and Social Media Advertising
- Retarget Advertising
- Website Tech Support
- Expert Guidance
Result
Inotec has saved valuable time and money working with netStripes and are delighted with the experience when compared to their previous providers and others they evaluated.
- 30%
Higher Visits - 50%
Lower Bounce Rate - 45%
Convertion Rate - 60%
Faster Optimization
Benefits
- Inotec Business is now positioned as a Best in Class Scanning and Digitising Solutions.
- Inotec’s website and online branding look world-class and sets them apart from the competition.
- Inotec Leadership has a clear Digital Strategy Blueprint in which to run the business with absolute clarity.
- Inotec’s value proposition and brand messaging to its customers are extremely clear and help the leadership and Sales team in their verbal and written communications with high-end enterprise clients.
- All marketing is handled by netStripes with Inotec saving valuable time and money by not having to spend on digital marketing activity.
- A netStripes Strategist has monthly expert guidance meetings with Inotect to review analytics and metrics to review and improve decisions for the business.
What a great company to work with. After reviewing many options we settled on Netstripes and could not be happier. The process to understand our brand, offerings and value proposition so that we could maximise our reach was excellent, ending in a blueprint we can now use for our social presence and digital marketing strategy. I look forward to a long lasting partnership
Corey Lambert
Website Designs
Facebook Posts
Retargeting Adverts
