This webinar dives into crucial elements of a successful pay-per-click (PPC) advertising structure, including match types, negative keywords, and bidding strategies.

Discover how to craft engaging ad copy, create effective landing pages, and leverage the Performance Max advertising campaign for ROI. 

This webinar is ideal for business owners who want a comprehensive approach to managing PPC campaigns for results.  

What you’ll gain from this session:

• Understanding Keyword Match Types and Avoiding Broad Match Waste 
• Importance of Negative Keywords 
• Effective Google Ads Account Structure and Bidding Strategy
• Crafting High-Performing Ad Copy and Landing Pages 
• Use the Performance Max campaign for better ROI
• Why you need a Google Ads Specialist

The webinar will conclude with a Live Q&A Session.