Professional Marketing Plans

If you’ve spent between $2,000 and $25,000 per month on advertising and are unhappy with the results, this service is for you.

See Plans

We will work with you to create and manage advertising campaigns, designed with your advertising budgets in mind, to increase brand awareness and sales for your business.

Get your marketing off the ground with:

  • In-depth Market Analysis
  • Customised Ad Strategy
  • Campaign Optimisation
  • Monitoring & Reporting
  • Priority Website Support

Strategic Blueprint

Choose a plan that fits your budget, and we’ll do the work for you

Initial Setup Fee Monthly Management Fee

Phase 1 – Account Set Up

  • Account Setup (Access/New account)
    Establish a Google Ads account for the business or request access to the existing account from the business owner.
  • Analyse Service and Customer Strategy
    Understand the business’s services and customer demographics. Analyse existing customer strategy to identify key target audiences.
  • Google Ads Journey and Campaign Setup
    Develop a comprehensive strategy for Google Ads campaigns, that consist of search, display, and video advertising.
  • Plan Ad Copies and Ad Designs
    Develop and test multiple ad copies and designs tailored to the campaign objectives.
  • Install Google Ads Conversion Tracking Tag and GTM
    Determine the specific actions on the website that qualify as conversions, such as calls, purchases, form submissions, or sign-ups. Configure conversion tracking within Google Ads by defining conversion actions and assigning a value to each action if applicable.

Phase 2 – Review and Optimisations

  • Daily Optimisation
    Review and analyse campaign behaviour based on results and optimise accordingly
  • Deep Dive
    Review results for all advertising and website performance platforms and make informed decisions regarding optimisations and plan campaigns in advance
  • Budget Check & Update
    Advertising budgets are checked at three points during the month: start, middle, and end to ensure budgets are utilised as planned

Team Structure: Google ad subject matter expert, Client strategist

 

Calculate your fee

*Pay in Fortnightly instalments starting on the date you confirm the order​

*All prices quoted are subject to GST

*Minimum Period for services: 12 months

* To ensure continuity, plans will automatically roll over for another 12 months at the end of the period.

*Clients may stop the plan at end of a 12 month period giving us 2 weeks’ notice.

Optional services
Search Engine Optimisation Plans

StartBuildGrowOn page SEO Optimisation
For businesses who want to get started with professional SEO with focused product / services offering and identified geographic area.You want to further improve your SEO, you have a fairly diversified product/service offering and identified geographical area.You want to significantly grow your SEO outreach with a fairly diverse product/services offering, and multiple identified geographies to be targeted.Complete on-page SEO improvement for your website
$1,117 Monthly$1,588 Monthly$2,294 Monthly$1,850 (Onetime Payment)

*All prices quoted are subject to GST

*Minimum Period for services: 12 months

* To ensure continuity, plans will automatically roll over for another 12 months at the end of the period.

*Clients may stop the plan at end of a 12 month period giving us 2 weeks’ notice.

Frequently Asked Questions


Do you have a setup cost?

Absolutely not. All plans include the cost of strategy sessions, campaign set ups, and no hidden
gimmicks. Cancel anytime.

Why should I use Paid Ads?

Paid Ads are ideal for any business owner wanting to boost sales and generate long-lasting brand awareness.

Traditional marketing methods don’t deliver measurable results. With trackable results, your days of wondering if your ads worked are over.

Whether for a new product/service introduction or an existing business venture, Paid ads targets consumers who show interest in your services and intend to engage with businesses like yours.

How much do Google Ads cost?

We can customise budgets to suit your business's objectives and size through extensive keyword research. Daily budgets for small to medium businesses are usually set from $30 to $150 per day,
depending on the industry. The cost per click will be much higher for businesses in a more competitive space.

What is the Cost Per Click (CPC)?

Cost per click refers to the amount deducted from your daily budget every time one of your ads is clicked on.

Google ads is an auction. The more your competitors are bidding for a keyword, the higher your bid has to be to get a decent ad position and the higher the cost per click will be. However, the bid and the actual cost per click are not the same. Your actual cost per click is only ever $0.01 more than the ad below yours is bidding. So, if your bid is very high and the advertiser’s ad below yours has a much lower bid, your actual cost per click will only be 1 cent more than their bid.

Collaborating with a social media marketing agency in Sydney will ensure that your bids are set competitively and updated regularly so that you pay the minimum amount possible per click.

Google PPC or SEO: which provides better ROI for your business?

There are several differences when considering which of the two will be the most effective for your business.

* Google search ads appear above the organic SEO results at the top of the search engine.
* Google allows for four at the top and three at the bottom.

* Clicks from your results in the SEO section do not cost any money. However, getting an organic search result can take time (usually 3-6 Months).

* Using Remarketing to tag and follow your previous organic visitors can be a very powerful method. In this way, combining SEO and paid advertising is the most effective way to get the best ROI from your investment.

What are Retarget Ads

Retarget ads allow a business to show specific ads to the people who visited your website and didn’t complete an action – purchase a product, fill in a contact form, download a file, etc. with the intent of bring them back to complete the action.

How do I switch to a different plan?

You can switch to a different plan at any time by communicating your requirements to our strategists.

What is your cancellation policy?

To ensure continuity, plans will automatically roll over for another 6 months at the end of the period.
You may stop the plan at end of a 6 month period by giving us 2 weeks’ notice.

What happens if I reach my monthly ad spend limit

Our ad specialist will manage your ad spend to the agreed upon budgets each month. Budgets can be increased during the monthly expert session in consultation with our digital specialist.

      Terms & Conditions

      The Client hereby engages NetStripes (the Provider), on a non-exclusive basis to provide the Services to the Client, and the Provider hereby accepts that engagement and agrees to provide the Services to the Client, in accordance with the terms below. All services are provided under NetStripes Service agreement.

      The following steps describe the terms of engagement of this project.

      • Design, create and manage your Digital Advertising campaigns as per the plan signed-up for:
        • Social Media Advertising
        • Retarget Advertising
        • Provide periodic reports
        • Provide monthly guidance through scheduled advisory meetings.
      • Provide website technical support as per plan signed up for:
      • Provide website technical support as per plan signed up for:
        • Weekly backups of your website.
        • Technical support requests for your website.
        • Carry out periodic software and plugin updates related to your website.

      Digital Advertising Campaigns:

      In ensuring the project is kept to timelines, the client is to provide, approval or any request for changes within 3 business days of receiving our draft design.  Maximum time for design approval or request for any changes should be no longer than 3 days (due date) and any subsequent changes need to be approved within 24 hours (revised due date) of the change being sent to you.

      If no feedback is received within the given time, NetStripes will proceed to the next step of the project with the available information at hand.

      The above timelines and process will also be adhered to whenever approval is required from the client throughout the project cycle.

      • Changes in design are generally not recommended once advertising begins as it hampers advertising performance and incurs additional effort and cost. Any such changes will be quoted for separately at a nominal rate of $100 an hour.
      • New advertising or advertisements requested once the project has commenced will be quoted separately.
      • Content: The client is required to supply images and content required for your advertising.  We will advise you of the required content via email. The content may include, but is not limited to, photographs, written copy, logos and other printed material mutually agreed. In achieving timeline and cost related goals of the project, the content required is to be provided by the client within a week of the request.  Content delays impact project timeline, and may also hinder results due to importance of getting timing right in most advertising campaigns.
      • Continued delays in providing approval or content - Clients are advised that continued delays in providing content or approval has an impact on project costs due to increased cost of resources in coordination, design and development. Every week the project is delayed due to delays in approvals, and content delivery will incur a nominal fee of $150 per week in meeting these costs.

      Website Technical Support

      Service Delivery

      Coverage parameters specific to the service(s) covered in this Agreement are as follows:

      • Email support: Monitored 9:00 A.M. to 5:00 P.M. Monday – Friday
      • Emails received outside of office hours will be collated. However, no action is guaranteed until the next working day within the agreed SLA.

      Service Requests

      In support of services outlined in this Agreement, NetStripes will respond to service related incidents and/or requests submitted within the following time frames:

      • 0-8 hours (during business hours) for issues classified as High priority.
      • Within 48 hours for issues classified as Medium priority.
      • Within 5 working days for issues classified as Low priority.

      You must indemnify us and hold us harmless from any claims or legal actions related to the content of your website or your advertising.

      1. Consequential Loss ‐ NetStripes shall not be liable for any loss or damage, which you may suffer which is in any way attributable to any delay in performance or completion of our contract, and however that delay arises.
      2. The Provider shall have personal liability for, and hereby irrevocably indemnifies and covenants to hold the Client harmless from and against, any and all Losses that may be suffered by the Client and which arise, directly or indirectly, in connection with any breach of this agreement by the Provider and/or any negligent or other tortious conduct in the provision of the Services.
      3. The Client shall have personal liability for, and hereby irrevocably indemnifies and covenants to hold the Provider harmless from and against, any and all Losses that may be suffered by the Provider and which arise, directly or indirectly, in connection with any breach of this agreement by the Client and/or any negligent or other tortious conduct in the provision of the Services.

      1. Disclaimer 

      1.1 Ownership of Design - the ownership of the advertising designs which includes final design and development belongs to NetStripes until the completion and full payment of the campaign. Your right to use the designs immediately ceases and the licenses granted under this agreement terminated if you do not pay your instalments on time and NetStripes shall be entitled to immediately remove all material from the advertising platforms.

      1.2 Ownership of intellectual property rights - You must obtain all necessary permissions and authorities in respect of the use of all copy, graphic images, registered company logos, names and trademarks, or any other material that you supply to us to include in your advertising campaigns.

      1.3 NetStripes assumes no liability for the financial results and outcomes.

      1.4 To the full extent permitted by law, all terms, conditions, warranties, undertakings, inducements or representations whether express, implied, statutory or otherwise (other than the express provisions of these terms and conditions) relating in any way to the services we provide to you are excluded. Without limiting the above, to the extent permitted by law, any liability of NetStripes under any term, condition, warranty or representation that by law cannot be excluded is, where permitted by law, limited at our option to the replacement, repair or resupply of the services or the payment of the cost of the services that we were contracted to perform.

      If you are in agreement of the above please Sign Up below in order to process your request and proceed with the development of your Advertising.

      Thanking you

      Sincerely

      Your NetStripes Team

        Duration Initial Setup Fee (Netstripes) Monthly Management Fee (Netstripes) Client’s Monthly Expenditure ( $ ) Netstripes Fee Monthly Fee
        $ 990 $ 850 $ 850
        $ 270 $ 270
        $ 325 $ 325
        Total monthly advertising budget Total Monthly fee