(Why Facebook & Instagram Ads Are Still Crushing It for Local Businesses)
Think Meta Ads are dead because of iOS privacy changes?
Think again.
Smart Australian businesses are quietly generating 5–20× ROAS on Meta in 2025 — and most of your competitors still think “it doesn’t work anymore”.
Here are the 7 biggest reasons Meta Ads should be part of every Australian marketing mix this year.
1. Unmatched Targeting Precision (No Other Platform Comes Close)
Meta knows:
- Exact income brackets (top 5–10% of Australian households)
- Life events (just engaged, just moved house, new parents, turning 50)
- Job titles + industries
- Interests down to the niche (e.g., “Australian woodworkers who like Festool”)
No Google keyword can match the intent signal of someone who just changed their job title to “Practice Manager” at a medical centre in Perth.
2. The Fastest Way to Get in Front of Local Customers (Even Without a Website)
Need 20 roof enquiries in Brisbane this week?
Meta can deliver them in 72 hours.
Perfect for tradies, home services, cafes, gyms, and clinics who need cash flow now — not in 6 months when SEO finally kicks in.
Real example: A Gold Coast emergency plumber went from 3 calls/week to 29 calls/week in the first 7 days of a properly targeted Meta campaign.
3. Perfect for High-Emotion & Visual Purchases
Australian buyers make fast emotional decisions on:
- Home renovations
- Weddings & photography
- Beauty & cosmetic treatments
- Cars & 4WD accessories
- Fashion & jewellery
- Real estate & display homes
A 6-second video or before-and-after carousel on Instagram beats any Google text ad for these days.
4. Remarketing That Actually Works (Even After iOS 14+)
Google remarketing is broken for most advertisers.
Meta’s Advantage+ Audience + broad targeting still lets you chase:
- Website visitors
- People who watched 50%+ of your video
- People who engaged with your Page or Instagram in the last 365 days
- Lookalike audiences built from your best customers
The average Netstripes client sees 8–15× ROAS on remarketing layers alone.
5. You Can Test Offers in Days — Not Months
Want to know if “$1,500 off hot water systems” beats “0% interest finance”?
Meta tells you in 3–7 days with real Australian customer behaviour — not surveys or guesses.
We regularly test 10–15 different creatives/offers for clients in the first month and double conversion rates almost every time.
6. Cost Per-Lead Costs Are Still Crazy Low in Most Australian Industries
Average 2025 cost-per-lead benchmarks we’re seeing right now:
- Tradies (plumbing, electrical, roofing): $12–$45
- Medical & dental enquiries: $35–$90
- Solar leads: $60–$140
- Real estate buyer enquiries: $8–$25
- E-commerce sales (fashion, homewares): $15–$40 CPA
Compare that to $150–$400 for the same lead on Google Ads in competitive niches.
7. Advantage+ Campaigns Do the Heavy Lifting for You
Meta’s AI in 2025 is scary good.
Turn on Advantage+ Placements + Advantage+ Audience + Advantage+ Creative and let Meta find your buyers across Facebook, Instagram, Messenger, and Audience Network.
One Sydney cosmetic clinic handed us a $2k/month budget with zero targeting.
Result after 90 days using only Advantage+:
→ 187 booked consultations
→ $387,000 in treatment revenue
→ 19.4× ROAS
→ Still running profitably today
Bonus Benefit: It Works Amazingly Well WITH Google Ads & SEO
The smartest Australian businesses run all three channels together:
- Meta → Meta for fast, emotional, local leads
- → Google for high-intent searchers ready to buy now
- → SEO for long-term free traffic
They feed each other: Meta warms people up → they search your brand on Google → you close the sale.
Real 2025 Australian Success Story
Perth home builder spending $200–$300k/year on newspaper and radio ads (with zero tracking).
Switched budget to Meta + Google Ads with Netstripes:
- Cost per qualified display-home booking dropped from ~$850 → $94
- Sales appointments increased 340%
- Marketing ROI went from unmeasurable → 11.7× tracked
- Now completely dominates their suburb on social
The Bottom Line
If your Australian business isn’t using Meta Ads profitably in 2025, you’re leaving thousands (or hundreds of thousands) of dollars on the table every single month.
It’s not dead.
It’s just harder than it used to be — which is exactly why your competitors have given up… and why you shouldn’t.
Ready to Make Meta Ads Your Most Profitable Channel?
At Netstripes, we’ve spent over $20 million on Meta Ads for Australian businesses and consistently deliver 5–20× ROAS for clients in every state.
No lock-in contracts. Full transparency. Real revenue results.
Book your free Meta Ads Strategy Session today and find out exactly how many extra customers you could be reaching this month.
