Crucial digital marketing insights and strategies for the ‘new normal’
The economic disruption caused by COVID-19 has adversely affected so many small and medium businesses, and in some cases, forced closure. We understand that you are under pressure to sustain your business, deliver value to customers, and protect your cash flow.
In order to support your business with the rapid shift in consumer behaviour, we developed Futurise Insights to provide you with a greater level of understanding on crucial insights in the current market trends, and consumer buying behaviour, and to increase your digital awareness on what your business should be undertaking during this period.
Futurise Insights is Stage 1 of the Futurise Program, an innovative online learning platform which integrates 3 Stages of digital knowledge and skills enhancement for small and medium business owners.
Access to 3-months of online learning webinars
Access to NetStripes SME ecosystem
The Federal Government announced a range of tax incentives for small businesses with key measures aimed at digital adoption in operations and skill training staff. But what does it mean for you as a business owner, and how can you utilise the incentives efficiently?
Join netStripes CEO Dinesh De Silva as he shares insights on the new tax incentives and what businesses should be doing to take advantage of them right now.
Topics of Discussion:
- Building a world-class website and online brand
- Create digital marketing that drives business results
- Enhance your strategy: transition from a traditional business to digital success
- Build knowledge and skills to run business in a digital world
- Success stories
A SMART digital strategy is about making wise investment choices to maximise competitive advantage, growth, profit, and value—and then implementing with discipline. But to do that, you first need to measure your financial goals and understand your customers, and their value to your business.
Join expert digital strategist Dinesh De Silva as he shares insights behind the process of goal setting for strategy, key points to avoid, what you should be doing, and how you can find your ideal customers who will help you reach your goals.
Topics of Discussion
- Escaping the traps of the wrong financial goals
- How to know without a doubt who your ideal customer is
- Calculating the LTV for your ideal customer
- The metrics you must know before you spend a dollar on marketing
Dinesh De Silva – Founder of NetStripes
Dinesh is a leading authority on Small and Medium Business Digital Innovation. His current passion is to empower 1 Million SMEs to accelerate their business growth through Digital Innovation, which he believes can change the course of small businesses in this country, whilst creating millions of jobs across the world.
Having worked with over 7,000 business owners in recent years, he is regularly called upon to share his insights as a thought leader. Media appearances include ABC News, ABC Radio, Sky Business, Sky News, AFR, and CIO.