Do you need to push your sales for the upcoming EOFY? Don’t worry, I have a solution for you and you can have it TAX DEDUCTED!
To become digitally successful, it is essential that you have a quality and professional website that will help you win the sales. If you don’t have a professional website that’s winning you the sales, I suggest you get one real soon!
Although the scheme ends next year 30th June 2020, which business doesn’t love more customers and sales? With this scheme, you can cash back this expense thanks to the $30,000 instant asset write off program for small and medium-sized businesses from the Australian Government. Who doesn’t love a good tax write-off right?
Even better, here at Netstripes, we’ll tailor your website strategically to your business to help you win and achieve your business goals! So what are you waiting for? There’s no better deal to help you boost your sales for years to come. Keep reading to learn more!
Why is a Website Important for Business Success?
Having a website is the absolute foundation for any successful digital strategy because it is the core of your digital business identity. As the backbone of your online presence, every type of content, communication and advertisement you display online will drive your consumers back to your website. So essentially, to convert your traffic, you’ll first need a website to drive your customers to.
As important as having an online presence through your website, a website will be the first place your consumer will want to go when they do the research before making their purchase. Now 60% of all search is conducted via smartphones and increasing, so if you don’t have a mobile-friendly website, there is a high possibility that you’ll lose your potential business.
A professional website that is developed to strategy, helps establish credibility and trust in your brand. Without having a professional website, it won’t be of comparison against your competition. Even if your business is small, a well-designed website with professional online branding that is developed to a strong digital strategy will give the impression of a larger, more successful, professional and credible business.
How can a Website Boost Sales?
To boost sales, a “pretty” and “anesthetic” website won’t make the cut. To really win sales, you’ll need a digital strategy that will help you compete on a global scale. This includes online branding, promotional strategy and website strategy.
Online Branding
Online branding involves understanding your ideal customers, and how you can captivate them when they arrive at your website. From understanding your ideal customers, you’ll have a better understanding of what words, colours, and images to use to lure them to purchase. To establish authority and credibility, showcase your products or service in an organised manner and inform your customers of who your company is and what it stands for. As the first step of creating a long term relationship with your consumers, you’re helping them understand your brand more which works in developing trust.
To learn about your ideal customers, read here.
Website Strategy
Websites must be developed according to strategy. Things like having a mobile-friendly website, clean and uncluttered design, social trust signals, testimonials, and easy and fast navigation are all features that you must also consider when creating your website. With all these features, it will ensure the credibility of your website and your brand.
By providing a professional design that exhibits authority and excellence, you’d be able to convey the high quality that your company aspires to be. Aside from design, it is also important to consider the language appeal used on your website. The content must cater to the needs of your customers in order to create rapport with your customers and prospects.To speak to one of our Digital Specialists, click here.
Promotional Strategy
Last but not least, a promotional strategy is important to help you direct traffic to your online store. The content created for your business’ promotional needs will establish authority in your brand compared to your competitors.
By understanding your ideal customers and delivering valuable content for them, you will need to decide on the social media platforms that you’ll use to engage with your ideal customers. You’ll also need to consider the appropriate content for email marketing as well as SEO and organic and paid ads like Google Adwords and retargeting.
This promotional strategy will help you nurture your relationship with your customers and once they’re ready to commit to buying, they’ll come to your website to make their purchase.
How do I Claim my $30,000 Instant Asset Cash Back?
We encourage you to speak to your accountant so you can get the best tax advice. Having a website developed according to strategy can become quite costly. However, all small and medium sized businesses are entitled to a $30,000 instant asset write-off. A world-class website from Netstripes will be one of the best investments you can make to help redefine and reposition your business. Feel confident again and be assured that your new website will win you more leads and increase your sales. Don’t miss out on this great opportunity, and make your decision before the end of the financial year on the 30th June 2020.
Disclaimer: This blog is for information purposes only and does not constitute advice. Remember, registered tax agents and BAS agents can advise you correctly on this matter.
Are you ready to elevate your business to another level?
If you would like to have your digital marketing strategy aligned with your business’ objectives and goals, book a consultation with one of our Digital Strategists at Netstripes here.
Our digital specialists with years of marketing experience will be able to advise and propose a digital marketing solution with supportive inbound strategies (including website development) and affordable outbound strategies. Find out which marketing strategy is suitable for your business!
Feel free to talk to one of our digital strategists today. We are more than happy to help!
Contact us now.
