As a small business owner, you must proactively gain attention and educate potential customers about your business value. Running YouTube advertising campaigns is one way to get in front of your target audience and create more awareness for your channel’s content. Let’s look at the advertising options available, run through the campaign set-up process and […]
Online Reviews: The Secret Weapon of Digital Marketing
Have you ever purchased without reading online reviews or glancing at the rating? If neither influenced your previous purchasing decision, maybe you were recommended the business by a friend or family. People tend to follow what others are doing. Psychologists call this conformity or herd behaviour. Marketers call it social proof. These external social cues […]
Digital Trends for Small Businesses in 2023
With technologies, algorithm updates, platforms, and tools evolving near-daily, keeping up with the latest digital trends can be overwhelming. So, we’ve done the heavy lifting for you, and we have a fair track record you can count on. In 2020, we predicted TikTok would take off, and now, it has gone from being ridiculed as […]
How To Create A Referral Program For Your Business
A referral program is an effective and valuable marketing tactic that uses recommendations to grow a business’s customer base through its existing customers. This can take many forms, but at its heart, it’s a way to turn your most loyal customers into brand advocates. There are countless examples of businesses of all sizes and industries […]
6 Ways To Get More Out Of Your Digital Marketing Budget
Given the current economic situation, and with more businesses jumping on the digital wagon to increase reach, digital marketing continues to provide value to small businesses looking to expand revenue. But, as a small business owner who has to stick to a tight and fast marketing budget, your job will be challenging. However, that doesn’t […]
Online Advertising: 5 Trends to Watch
As technology advances, how we consume and interact with online advertising in Australia is changing, and small businesses need to stay ahead of trends to remain competitive. This blog will explore the latest trends in advertising and what the future holds for small businesses. Programmatic Advertising Programmatic advertising is an automated way of buying and […]
5 Reasons Why Web Development and SEO Must Work Together
We know having a strategically designed website is important for your business, but that’s just the start of it. If you want your business to see a consistent inflow of new leads, your brand appearing on Google search is an important tactic – and for this, you need a search engine optimisation (SEO) strategy. Websites […]
Setting goals for your business in 2022
Creating a plan that’s ambitious enough to inspire (always aim high!) but practical enough to implement and quantify, is a challenge every business owner faces. This is where setting SMART Goals can help you create a digital strategy that achieves results. But first, what is a SMART Goal? Goals are an important part of every […]
Why Your Business Must Have an Online Presence
If you’re a business owner on the fence about getting a professional website, I’ll save you some time — you need one. Having a strong online presence, particularly a website, can be a make or break for generating more revenue. 8 out of 10 small business owners that have a website don’t see results. This […]
Online Advertising for Small Businesses in Australia
Online advertising has become a crucial tool for small and medium businesses in Australia. With more people on the internet and social media, it has become imperative for SMEs to advertise online to reach their target audience and drive sales. In this article, we will explore the various types of online advertising available in Australia […]
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