In today’s digital age, effective online presence and engagement are crucial for the success of small and medium-sized enterprises (SMEs) digital transformation. However, our recent research study of 700 Australian SMEs reveals a significant gap in digital engagement. With only 11% of businesses fully embracing digital strategies, SMEs have both opportunities and challenges to enhance […]
How To Create A Referral Program For Your Business
A referral program is an effective and valuable marketing tactic that uses recommendations to grow a business’s customer base through its existing customers. This can take many forms, but at its heart, it’s a way to turn your most loyal customers into brand advocates. There are countless examples of businesses of all sizes and industries […]
Setting goals for your business in 2022
Creating a plan that’s ambitious enough to inspire (always aim high!) but practical enough to implement and quantify, is a challenge every business owner faces. This is where setting SMART Goals can help you create a digital strategy that achieves results. But first, what is a SMART Goal? Goals are an important part of every […]
Why Your Business Must Have an Online Presence
If you’re a business owner on the fence about getting a professional website, I’ll save you some time — you need one. Having a strong online presence, particularly a website, can be a make or break for generating more revenue. 8 out of 10 small business owners that have a website don’t see results. This […]
$1B for Small Business to Go Digital – The Details and How to Use It
The 2022-23 Federal Budget delivered much-needed tax breaks and business grants for small and mid-sized businesses. The biggest news was the allocation of up to $1 billion for digital adoption through the ‘Small Business Technology Investment Boost’ and ‘Small Business Skills and Training Boost’ measures. The new measures enable businesses to claim a $120 deduction […]
5 Reasons Why Your Digital Marketing Is Not Working
You thought you ticked off all the correct steps to set your small business on the path to online success. You created a website, and social media profiles for your business, hired someone to work on your advertising campaigns, and spent more money than you can afford on digital marketing initiatives. So why is your […]
How to Respond In Times of Crisis: Digital Solutions
Australia has experienced many crises over the years, from the covid-19 pandemic to the global financial crisis, drought, and bushfires. For this reason, it’s crucial to build a business that can withstand a change in policies, economy, and even climate. The pandemic has shown us that for any business to stay active, it should have […]
Why Nailing Customer Strategy Is a Must for Online Success
Strategy is fundamentally important if you want to succeed online. One of the reasons businesses don’t succeed online is because not only do they not have the right strategy, but they don’t have the right knowledge on how to create a winning strategy to succeed in this digital world. In reality, very few businesses have […]
6 Steps to a Powerful Digital Marketing Strategy
A digital marketing strategy is fundamental to being successful online. This is the difference between the success stories of companies that are making millions online, and the other 85% of businesses that are still struggling. It’s the digital strategy that helps you create the trust and credibility that is so vital online and helps you […]
6 Do’s and Don’ts to Succeed at Digital Transformation
Digital transformation has been a common topic among large businesses in the past years, and the pandemic has now accelerated digital initiatives across small and mid-sized businesses as well. If you are struggling to navigate the business benefits of digital transformation and need a little help, here are six do’s and don’ts to help guide your […]