Mastering how to use negative keywords in Google Ads is a game-changer that can significantly improve your campaign performance. Negative keywords are specific terms or phrases you exclude from triggering your ads. Unlike regular keywords that prompt your ads to appear for relevant searches, negative keywords ensure your ads aren’t shown for irrelevant searches, saving […]
Stop Wasting Money on Google Ads: The Hidden Cost of Wrong Keyword Matches
Lessons learned auditing Google ad accounts in multiple industries Are you using Google Ads to promote your business? If so, understanding keyword match types is crucial. These settings can determine when your ads appear. Choose the right ones, and your ads will reach people ready to buy. This strategic approach can lead to significant success, […]
YouTube Advertising: How to Set Up Video Campaigns
As a small business owner, you must proactively gain attention and educate potential customers about your business value. YouTube advertising is a powerful method for business owners aiming to capture the attention of a vast and engaged audience. With its diverse user base and deep engagement metrics, advertising on YouTube can significantly enhance your brand’s […]
The 6 Most Important Digital Marketing Channels For E-Commerce
Looking for the right digital marketing channels for e-commerce? Then, you’ve come to the right place! Not all digital channels will fit each of your business objectives. Some are more suitable for select audiences, while others are set up differently depending on what they’re capable of. To make the best use of them, you must […]
YouTube 101: How to create a successful channel for your business
Are you ready to create a YouTube channel that brings your community together, drives engagement, and supports your business goals? If the answer’s yes, then let’s get you set up! The appeal of video content has sky rocketed over the last few years, accounting for over 70% of online traffic, with that over five billion […]
How To Series : Google Ads & Analytics
Hey, Business Owners! Here are some great ‘How to’ videos worth watching to improve your Google ads and analytics capability and have you working like a Pro! You will find how to videos and instructions on: If you feel you didn’t understand anything clearly, don’t stress! Watch it again and if you still have trouble, […]
The Best Online Advertising Platforms For Your Small Business
Back to days when small businesses relied on Yellow pages and the local newspaper for advertising. It was expensive, not trackable and commonly, not effective. However, in today’s digitalised world, online advertising has changed the face of promotional efforts with a vast array of options for you to choose from that are affordable, trackable and […]