Ready to learn the secrets behind search engine optimisation (SEO)? Well, we hate to break it to you, but there are no secrets. To make SEO work for your business, you need a thorough understanding of what your ideal customer is searching for – and why they want it. The fact that there is no […]
We know having a strategically designed website is important for your business, but that’s just the start of it. If you want your business to see a consistent inflow of new leads, your brand appearing on Google search is an important tactic – and for this, you need a search engine optimisation (SEO) strategy. Websites […]
Position Zero, also known as featured snippets placements was introduced by Google in 2014, but has been largely ignored by most businesses since then. But what is position zero, and why does it matter for your Search Engine Optimisation (SEO) strategy?
SEO is a practical marketing tool to help businesses stand out online, meaning the use of SEO has a higher Return On Investment (ROI) than other forms of marketing like TV or print advertisements. Understanding SEO also enables businesses to make their own modifications to content so they can be more relevant and accessible to […]
You can’t keep up with Google algorithms updates? We feel your pain; however, there’s a way to win the Search Engine Optimisation (SEO) game, so long as you understand content. So, let’s take a look at some of the most common technical issues that could be adversely affecting your SEO strategy and how to remedy […]