There is only one way to convert visitors to prospects and prospects to customers and first time customers to return customers, and that is rapport.
However, there are other reasons why your prospects might not be converting into customers the way you were hoping, such as:
- Your homepage doesn’t contain easily accessed instructions on what to do next.
- Your landing page is crowded, confusing and poorly designed.
- SEO keywords don’t connect with your website content.
- The language you’re using in your website is not simple and accessible.
- Your website lacks trust signals and credibility.
- Your content is tacky and pushy, when it should be informative and helpful.
- Your website is static with zero interactive potential.
- Your website doesn’t contain lead magnets.
- People are not motivated to take any action.
- Your website was created according to your perceptions, and not with customer needs in mind.
Here’s how to fix it:
Make it Specific
Direct paid clicks to specific landing pages relevant to the specific services or products that the visitor is after, rather than directing them towards your general Homepage. That way, the process is direct, less distracting and you make it easier for the visitor to take action.
Make it Focused
Most people focus on their services and offers when designing their website and often forget about the users who will actually use their website. Website design must be focused on what your users want. That way you are better quipped to give them the ultimate experience and motivate them to take action. Consider using Heat Maps and A/B Testing on your website to see how your users are interacting with each page, which will give you insight on improving user-experience of your website and understanding your customers better.
Make it Professional
Your website is the foundation of your business. This is where all the action takes place, so make sure your website is professional, clear, and easy to use. According to Google research, an average person takes 50 milliseconds to judge a website which is equivalent to the blink of an eye. So you need to make sure that your website looks professional and credible.
Make it Clear
Your visitors should know exactly what you’re offering and what you want them to do. You need to ask yourself, with all the hundreds of people selling the same products or offering the same services, how will I create value for my customers and why would they choose me and not my competitors? Your point of departure should always stem from there, so the easier you make it for them to trust your business and use your website, the more likely they will respond by engaging your business. Therefore, if you want buying action, then make that choice obvious and clear on the page.
Make it Interactive
It is really hard to convince someone to give their hard earned money, so one way to garner the visitor’s trust, is to make your website interactive, such as offering Live Chat. This has two benefits; it makes your company more “human” and it helps visitors feel that you are serious about giving them a great service.
Make it Interactive
You need to make your website a Lead Magnet. If you offer rewards or valuable content for free, it will earn the appreciation and trust of your prospects, and it will act as a lead magnet to attract more people to take actions. Examples could range from a free ebook to free sessions or quick estimates, depending on your service offers. This is also a great way to get the contact information of your visitors for directed newsletters and targeted emails.
Are you ready to elevate your business to another level?
Feel free to talk to one of our digital strategists today. We are more than happy to help! Contact us now.