In December of 2015, just under three months ago, Netstripes aided the launch of a start-up in the medical tech-space called Dr Sicknote.
Since its inception, the Dr Sicknote website has had over 20,000 unique visitors in under 2 months, including the quieter holiday period. Dr Sicknote has already issued over 160 medical certificates. This is primarily due to the convenience it offers to those trying to balance career and family commitments. It is also a consequence of the simple, user-friendly nature of the online registration process and website design.
How it all Began
Dr Sicknote is a new online service that grew out of a doctor’s concern over the congestion of the health care system. Dr. Sachin Patel recognised that patients who see a doctor for a Medical Certificate only require a diagnosis and signature. This alerted him to an opportunity to re-route these consultations and alleviate the system overload.
From experience, we all know that the obligation to provide a medical certificate can be a counter productive exercise in terms of getting better. Let’s not forget that the most common advice given by doctors is ‘bed rest’. The point of Dr Sicknote is to enable just that. You can stay at home and avoid the task of having to cram in an awkwardly timed last minute appointment to the doctor. Dr Sicknote is for hard-working people who need to concentrate on their own wellness and avoid wasting time in doctors’ waiting rooms, which are already full of sick people in similar situations.
Dr Sicknote’s service is part of a new approach to healthcare called telemedicine already popular in Europe and the US. The rationale of this new process is directed towards work productivity and efficiency of delegation, in order to save time and reduce cost.
Dr Sicknote also coincides with an ongoing trend of digitisation in healthcare to remedy bureaucracy. Currently, the government’s “Myhealth Record” initiative is making Medical Records accessible from a centralised database. This in turn allows online entrepreneurs to remain integrated with comprehensive and up-to-date information when required.
Quality Optimisation for Optimum Benefit
Dr Sicknote allows employees to optimise the quality of their recovery time; however, that is not the only benefit it achieves. It also offers a platform for doctors to prioritise patients with serious illnesses rather than minor complaints; which in time will contribute to substantial taxpayer funded Medicare savings.
The Dr Sicknote process and design is simple. First you register online where you fill out a standard medical history form. The next step is payment, after which an appointment time is set with a registered GP. The consultation is conducted over Skype, and then it is only a matter of waiting for the Medical Certificate to be emailed to your inbox.
This is all backed by a guarantee that if the doctor thinks the issuance of a Medical Certificate unnecessary then the fee will be refunded in full. Reimbursement also applies if the certificate isn’t received by 6pm the same day (for consultations before 1pm). And for when the kids unexpectedly fall ill, there are Carer’s Certificates available, and Specialist Referrals for when the original has expired or is misplaced.
Novel Business Formulas
Not only has Dr Sicknote steamed ahead in terms of turnover, but also in attracting the broader media’s interest. Obviously, with this added exposure big broadcasters can propel small businesses into a different stratosphere.
Apart from fascination over novel business formulas, the most obvious way to harness the power of this type of media interest is to equip your small business with an effective and engaging website. However, staying at the forefront of people’s minds while trying to implement innovative strategies adapted to your specific industry, is an ongoing and time-consuming business.
NetStripes’ Innovative Digital Engagement
While it was pretty much miraculous the way Dr Sicknote attracted customers from a non-existent customer base, Netstripes innovative process for start-ups and small businesses alike to create successful digital engagement has been extremely crucial. From the point of working with the entrepreneur to ensure the strategy is right to world class design of a clean and fluid web-presence and then ensuring the SEO formulae is intricately revised and upgraded to keep those results an ongoing reality. Netstripes’ attention to the flow, detail and rankings of each of its customers’ websites means they are constantly and diligently monitored. This is all achieved with a view on the long-term viability and performance of these websites; which is how Netstripes approaches each business-client relationship.
Netstripes wants you to succeed; it needs you to in order to succeed itself. And, unlike some, we know that the job of helping others succeed is a never-ending job.
Are you ready to elevate your business to another level?
Feel free to talk to one of our digital strategists today. We are more than happy to help! Contact us now.