Trends are changing as quickly as you blink; this is how fast a pace the digital world is operating in; so we are nice enough to do the work and provide you with what counts. So here goes:
Optimise Optimise Optimise!
If you’re website is not mobile-optimised, you are missing out big time! Consider the fact that 66% of the time spent on e-commerce sites is done via mobile devices, and rising. Furthermore, a staggering 61% of users leave a site if it is not mobile-optimised. So, if you have not already gone mobile, it’s time to invest in a good responsive design.
Sites such as Amazon are popular because they are multi-vendor websites where consumers can find anything. Multi-channel selling could very much make or break your business. Depending only on your regular sales website could be robbing your business from much needed revenue and exposure. The appeal of these sites is undeniable; you could find a variety of cool products and pay only once at the end for everything. So, it is a good idea to consider listing your products in such sites.
In the past, online customer support personnel waited for the customer to inquire about a product, which usually occurred after a sale. Today, e-commerce sites use chat modules and popups as integral tools in convincing prospects to actually buy.
By 2017, video content will account for the majority of internet traffic. This is not surprising since more and more people are getting used to watching videos online. In fact, videos are leading to higher than average orders in e-commerce sites that deliver high quality video and image contents. They help consumers understand the purpose of the site in less time, and reduce the clutter, which leaves more space to buying action.
On account of rising traffic from mobile devices, payment options are expected to follow suite. Mobile payments using Mobile Wallets are under way to be integrated on a mass scales. Watch out for development in this area by people like Apple Pay, which will be a game changer on many fronts for everybody. It will facilitate easier payments and eliminate credit card processing fees. So keeping an eye on this technology is advisable.
Are you ready to elevate your business to another level?
Feel free to talk to one of our digital strategists today. We are more than happy to help! Contact us now.