Bounce Rate is important because it helps you know if your website is underperforming; which will adversely affect retention and conversion of customers.
If you’re wondering what is Bounce Rate and what is the acceptable average Bounce Rate for a well built, professionally designed website is, then check our blog here.
The main thing you need to determine is what the goals of your website are, and what calls to action each page is meant to elicit. Once you do that, the best place to start is Google Analytics. Some pages have higher rates than others depending on whether they are content, lead generating, or landing pages; and in Google Analytics, you could identify which pages are affecting your rates, and how they reflect on your overall site in conjunction with other relative information.
So, here are 6 steps that will help fix your average Bounce Rate:
- Determine which page/content leads visitors to more pages vs. which pages have the lowest bounce rates. That way, you know how to model the rest of the pages to follow suite.
- Determine which page/content has the highest views, since these are the pages that get the most traffic, so if they are not sending visitors to your other pages, then that’s where you need to improve first.
- Know which referral websites (Traffic Sources) generate the lowest bounce rates to your website. This could help you customise your content to appeal to those visitors even more.
- Determine which organic keyword searches with their respective bounce rates that bought the most visitors to your website. This helps you identify which keywords retain visitors on your landing page and which drives them to browse your other content.
- Check the average time people spend before navigating away. If a high bounce rate average corresponds with a low average time for that page then content might be the issue. Review the content on that page and see if you need to improve it by providing more information, adding videos, freebies…etc.
- Take into account that mobile users bounce the most when averaging your Bounce Rate, so looking at mobiles, tablets and desktop users rates separately will give you a more accurate view.
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