How Entrepreneurs can use the Instant Asset Write-off to Spur Innovation

Entrepreneurship and innovation go hand-in-hand to produce new ideas, pioneering businesses, and an overall satisfying customer journey. So with the help of the $30,000 Instant Asset Write-off, entrepreneurs can now take full advantage of this scheme to venture into building a new innovative idea for their business.

The most successful entrepreneurs are not simply hard-working but, they’re innovative too. You can hustle all day, but if you’re not stretching your innovative muscles, you’ll find it hard to achieve the kind of success you dream of. Most people think of innovation as a “Eureka!” moment. Someone has a genius idea, it changes the world, and that’s the end of it. But true innovation is actually a constant cycle of changing for the better.

In this day and age, investing in digital innovation is the key to driving and maintaining successful businesses, and with the recent announcement of an increase to the instant asset write up, from $25,000 to $30,000 after 2nd April 2019, investing has become that much easier.

In the sink-or-swim environment of today’s start-ups, digital innovation plays a major factor, however, a lot of people don’t know where to start when it comes to putting their businesses out there, or haven’t formulated their digital strategy yet.  Traditional forms of advertising no longer suffice in reaching the right audience, which is why a strong digital presence is necessary.

Many new entrepreneurs face various challenges when it comes to marketing and finding their target audience online. To build a truly innovative online platform for your business, you need to start with a good foundation, which is where seeking consultation plays a big part. Netstripes as the authorised digital specialist for small businesses in NSW, has several innovative web solutions to help entrepreneurs create the right online presence and capability that best represents their business, and a free 1-on-1 advisory session will help you to decide which one will suit you best.

The Innovation Suite, in particular, was designed to cater to the continuously evolving requirements of innovative entrepreneurs by creating a bespoke digital platform that gets your big ideas to market effectively and then following it up with a strong digital marketing strategy that promotes your business.

Digital technology allows entrepreneurs to focus on developing a scalable business model and creating a meaningful impact for website visitors by dynamically evolving to preferences and focusing on innovation and automation, while still operating with limited budget and resources.


Innovation used to be a byword for creativity, but now in the digital era, it encompasses so much more. Modern day entrepreneurs can no longer disregard the digital future and must stay up to date with the latest technology to see their innovative ideas come to fruition. However you decide to invest in your business, think of your long term goals and the most cost-effective way for you to reach them. That is the basis of innovation – ask the right questions to outline your requirements, and then make it happen!

Please speak to your tax accountant for all tax and investment related advice. Information provided above does not constitute advice.

Are you ready to elevate your business to another level?

By attending our Free Digital Growth Advisory and Digital Bootcamp you’ll learn the fundamentals of succeeding in this digitalised world.

Free Digital Growth Advisory

If you would like to have your digital marketing strategy aligned with your business’ objectives and goals, book a FREE DIGITAL GROWTH ADVISORY with one of our Digital Strategists at Netstripes here.

Our digital specialists with years of marketing experience will be able to advise and propose a digital marketing solution with supportive inbound strategies (including website development) and affordable outbound strategies (like retargeting ads). Find out which marketing strategy is suitable for your business!

Digital Bootcamp

A comprehensive program to deliver awareness and deep insights of what’s required to succeed in the digital world. If you would like to attend our Digital Bootcamps, click here to find your nearest one.

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