If you are a business owner and you haven’t been on track with the latest changes, make sure you pay attention; Google the world’s largest search engine will be undergoing an algorithm switch which will be impacting business owners and their offering on the web.
Users of the worldwide web dub it the ‘mobilegeddon’ as the change will concern all business owners who do not have a website that is mobile ready. Your business will still have the time to include the necessary changes before the 21st of April or in our terms when mobilegeddon goes online.
What does this mean for my business?
Businesses that have enjoyed the luxury of being at the top spots of search results will be impacted most as the new change of algorithm will affect adversely the ranking of websites who are not mobile ready. This change will not just come as bad news for existing business owners as new businesses also have the chance to equip themselves and be listed on the rankings in the new shift in algorithm.
How do I know if my website is mobile ready?
The change comes from Google as more than 50% people are now performing their searches on a mobile device and Google is adapting their algorithm to this change in behavior of its users. To find out if your business is mobile ready, Google has created a tool that helps you determine if your website is mobile friendly over at goo.gl/PHuWpF. So if your website is not, its best you find a way to get started or you might just lose out!
My website is not mobile friendly, what do I do now?
If your website is not mobile friendly, the best advice would be to consult a web specialist or SEO agency that specializes in marketing your products online and get your website mobile enhanced, the price may range from agency to agency, however it should not cost you an arm or a leg, if it does, go somewhere else. So what are you waiting for? Take timely action and start working with an agency you can trust and get your website mobile ready and who knows your business might very well be on the first page of Google!
Feel free to talk to one of our digital strategists today. We are more than happy to help! Contact us now.