Bounce Rate is important because it helps you know if your website is underperforming; which will adversely affect retention and conversion of customers.
If you’re wondering what is Bounce Rate and what is the acceptable average Bounce Rate for a well built, professionally designed website is, then check our blog here.
The main thing you need to determine is what the goals of your website are, and what calls to action each page is meant to elicit.
Once you do that, the best place to start is Google Analytics. Some pages have higher rates than others depending on whether they are content, lead generating, or landing pages; and in Google Analytics, you could identify which pages are affecting your rates, and how they reflect on your overall site in conjunction with other relative information.
So, here are 6 steps that will help fix your average Bounce Rate:
Page/Content Leads
Determine which page/content leads visitors to more pages vs. which pages have the lowest bounce rates. That way, you know how to model the rest of the pages to follow suite.
Views
Determine which page/content has the highest views, since these are the pages that get the most traffic, so if they are not sending visitors to your other pages, then that’s where you need to improve first.
Traffic Sources
Know which referral websites (Traffic Sources) generate the lowest bounce rates to your website. This could help you customise your content to appeal to those visitors even more.
Keyword Searches
Determine which organic keyword searches with their respective bounce rates that bought the most visitors to your website. This helps you identify which keywords retain visitors on your landing page and which drives them to browse your other content.
Average Time
Check the average time people spend before navigating away. If a high bounce rate average corresponds with a low average time for that page then content might be the issue.
Review the content on that page and see if you need to improve it by providing more information, adding videos, freebies…etc.
Mobile Users
Take into account that mobile users bounce the most when averaging your Bounce Rate, so looking at mobiles, tablets and desktop users rates separately will give you a more accurate view.
Improving your website’s bounce rate isn’t just about numbers; it’s about creating meaningful interactions with your audience.
By analysing user behaviour, optimising content, and leveraging the right tools, you can keep visitors engaged, build trust, and ultimately drive conversions.
Remember, the journey to improving bounce rates is an ongoing process of testing, learning, and adapting. Start implementing these six steps today, and watch your site transform into a hub of engagement and value for your audience!
Are you ready to elevate your business to another level?
Feel free to talk to one of our digital strategists today. We are more than happy to help! Contact us now.
