Due to today’s competitive world, companies have pushed campaigns rather than conversations. They are more focused on their brand than their consumers. That is why consumers are demanding tailored communications, a better experience and are expecting consistency across all channels. You can’t blame them, can you? After all, consumers are craving personalised marketing. How do we […]
Customer Buying Journey: What Inbound and Outbound Marketing Strategies You Need in 2019
As all customers are situated at different stages of the customer buying journey, by segmenting the funnel into 5 key stages; Awareness, Education, Validation Purchase, and Retention, you will be able to implement specific inbound and outbound marketing strategies to manage and engage with different customers at different stages. Note: There is no one-size-fits-all strategy […]
3 Quick and Easy Tips to Effectively Target Ideal Customers
Once you have determined your target market you need to design a perfect strategy on how to effectively sell to them. Whether the market is as broad as young children or more specific like bakers or bankers, there are a number of universal means for you to market to your ideal customer easily and effectively. […]
4 Quick and Easy Tricks for a Small Business to Manage Rapid Growth
It might seem strange but if a business grows too fast then dire consequences can occur particularly for small businesses and start-ups. Fortunately if you know and understand the signs you should be able to better manage your rapid growth. Keep an eye on the cash flow As your company grows, so will your business […]