The life of an entrepreneur isn’t easy, especially in today’s digital age where everyone is chasing their own vision of success online. While the internet has opened up amazing opportunities for small and medium business owners, it is also filled with thousands of other businesses all fighting for attention.
Business owners have been told to get a website, get on social media, create Google ads and SEO, and having done all that; after spending all your time and thousands of dollars, when you don’t get results it can be very frustrating.
This is a big issue for business owners and entrepreneurs alike. How do you get results – how do you exploit the opportunity the internet presents every business? There are few basic principles of success and there is a process, most importantly it’s about understanding digital strategy for your business.
With 57% of the world’s population now digitally connected, digital marketing and innovative thinking plays an important role in ensuring your business stands apart from competitors and thrives online. And with digital innovations and technology constantly evolving daily, it’s so important to get the ‘right knowledge’ to keep up.
Now, hold on! You don’t need to go and spend thousands of dollars learning from the best. The Netstripes Digital Bootcamp was created specifically to assist the needs of Aussie small and medium businesses in need of a digital transformation.
At Netstripes, we believe a successful business should always start with a strong digital foundation to meet the needs of the online market, that’s why our CEO and Founder, Dinesh De Silva has carefully curated a 2 half-day program intended to deliver awareness and deep insights on what’s needed to succeed in the digital world.
The digital bootcamp program is also a part of the Business Connect program, a dedicated and personalised NSW Government program that provides trusted advice to help start or grow small businesses, but more on that later.
The digital bootcamps are held regularly throughout New South Wales and are customised to suit the needs of each community and industry we work with, whether it be farming or wineries to consulting services such as legal and accounting. So you can be sure the unique challenges your business faces are being addressed.
Still not convinced this might be useful for your business? Here’s a peek into our Digital Bootcamp itinerary to help you decide:
Small Business Digital Readiness
We will be kicking off the bootcamp with digital readiness and innovation for small businesses, and why it’s so important for your business. We’ll also learn how to build a roadmap to your business goals by going through several aspects of digital readiness such as the do’s and don’ts, marketing traps to avoid and the essentials steps of digital engagement that all small business owners should know to be able to reach prospective customers.
By understanding the skills and knowledge needed to build a strong digital presence, it becomes much easier to develop your own strategy and become a digitally ready business within the frame of you budget.
2nd Session: Customer Personas & Buying Cycle
Do you know who your ideal customer is? It’s a simple question, but one that a lot of small businesses haven’t asked themselves yet. Unless you work in the FMCG industry, no business has a “one size fits all” solution. There are just some people who won’t value your product or services.
That’s why it’s so important to identify who your ideal customer is, what are their needs and wants, and their buying behaviour—and that’s exactly what we’ll be covering here. From defining what exactly an ideal customer looks like, to actions you can use to discover and connect with your own, this segment is sure to have you channelling your focus and reworking your strategy.
3rd Session: Design Thinking & Lean Startup
At this stage, we’ll be focusing on innovation principles for every business, and take a look at case studies of businesses that have implemented these principles to achieve success. You’ll also be introduced to the validation board and how it plays an important role in converting a business idea into a tested product or service that makes you money.
By using the board correctly, small businesses can put together all their ideas, propositions and assumptions into one ‘blueprint’ that can be tested and measured. Through this method, you can find and eliminate bad assumptions that could be harming your business model and then set your priorities and watch your start up ideas quickly take off.
4th Session: Growth Hacking for Small Business
As a business owner, building your company is one of your top priorities, but as a small business owner, you know that’s easier said than done. You might lack the budget for major marketing promotions or the time to focus on strategic growth, especially when there are so many other areas you have to oversee. So, how do you overcome this?
The answer is growth hacking. This refers to the widely used method of combining and experimenting with your marketing channels, sales segments and multiple strategies to identify the most effective and efficient ways to grow a business.
In the final segment, we’ll be looking at growth hacking and why it’s so important for every small business to master it. We’ll also discuss how to start the growth hacking process, decide on what strategies work best for different businesses and how to implement them in a way that is measurable.
All the digital bootcamps are very interactive and are presented by Dinesh himself, so you know you’re learning from someone with years of experience in the industry.
In addition, you can follow up the bootcamp with our Growth Advisory Sessions – these are a total of four 1-on-1 sessions with our digital specialists, and they are funded by the Business Connect program so they are completely free of charge for small businesses in NSW. You can even book an advisory session without attending the bootcamp, to discuss your business goals and concerns with our specialists.
If you have any questions, feel free to contact us for more information.