If social media has ever made you feel like you have to choose between “being salesy” and “getting results”, you’re not alone. Most businesses either: The sweet spot is different. Social content sells best when it feels like a real person helping, not a brand broadcasting.And that’s why the biggest lever for 2026 isn’t a […]
The Digital Marketing Playbook for 2026: What’s Changing (and What to Do About It)
Digital marketing hasn’t “changed overnight”… but it has quietly shifted under our feet. A few years ago, the play was simple: rank a page, run some ads, post a bit on social media, and if your website looked decent, the leads would come. In 2026, that approach still works – just not as reliably, and […]
Mastering AIO: The New Frontier of SEO Every Business Must Tackle
In our recent blog How Google’s AI Mode is Changing SEO Forever: From Keywords to Relevance, we unpacked how Google’s new AI-powered search is shifting the focus from traditional keyword targeting to user relevance and intent. In this post, we take it a step further by exploring AIO (AI Optimisation) – what it means, how […]
How Google’s AI Mode is Changing SEO Forever: From Keywords to Relevance
Discover why classic SEO isn’t enough and what businesses need to do to stay visible. Table of Contents Introduction: A New Era of Search What is Google’s AI Mode? Why AI Mode is a Big Shift How Query Fan-Out Works Step-by-Step: How to Optimise for AI Mode Why Classic Rank Tracking is Obsolete Embrace the […]
What is Artificial Intelligence?
Artificial Intelligence (AI) was first a proposition by John McCarthy at the Dartmouth Conference and now, it is a household name. AI is often associated with or sometimes mistaken for advanced “Machine Learning” (ML). There have been attempts to draw a line between the two but some perceive them alike. AI is an aim to simulate […]