Generative AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are redefining how people search for answers. Instead of just displaying links, they now offer conversational, synthesised responses. However, traditional SEO is still the core driver of online visibility. According to research by ZipTie Co-founder, Tomasz Rudzki, analysing 25,000 real search queries, found that websites […]
Mastering AIO: The New Frontier of SEO Every Business Must Tackle
In our recent blog How Google’s AI Mode is Changing SEO Forever: From Keywords to Relevance, we unpacked how Google’s new AI-powered search is shifting the focus from traditional keyword targeting to user relevance and intent. In this post, we take it a step further by exploring AIO (AI Optimisation) – what it means, how […]