The marketing landscape has undergone a profound transformation. No longer confined to traditional mediums like television commercials or roadside billboards, businesses are now thriving in the digital realm. At netStripes, we believe a robust online presence is non-negotiable for any e-commerce venture aiming for long-term success. If your business isn’t leveraging digital channels, you’re leaving […]
How Much Do Google Ads Cost in Australia in 2025?
Aussie businesses are relying on Google Ads to drive traffic, generate leads, and boost sales. But one question keeps popping up for marketers and business owners: how much do Google Ads cost? The answer isn’t simple. Google Ads operates on a dynamic, auction-based system, where costs fluctuate based on competition, strategy, and targeting. For Australian […]
Digital Marketing Strategy for Australian Businesses in 2025
In the fast-paced world of Australian business, a robust digital marketing strategy is no longer a luxury—it’s an essential tool for survival and growth. As we step into 2025, the digital space continues to evolve, driven by advancements in technology, shifting consumer behaviours, and economic pressures unique to our market. At netStripes, we’ve been at […]
Shopify Australia vs. WordPress: 5 Powerful Reasons Australian Startups Should Choose WordPress for E-Commerce
Starting an online business is an exciting venture filled with opportunities and challenges. For Australian startups, choosing the right e-commerce platform is crucial to success. While many entrepreneurs turn to Shopify Australia for its convenience and ease of use, WordPress—especially when paired with WooCommerce—offers several advantages that can better suit the needs of emerging businesses. […]
Digital Trifecta: 3 Success Strategies for SMEs – The Ultimate Guide
It is not just digital transformation, a world-class digital presence, or your business’s digital identity; it is the ultimate strategy for SMEs’ success. In our world, where everything changes so fast and so much, standing out from your competitors in a digital crowd is now non-negotiable, especially if your business is to stay relevant. As […]
How To Create A Referral Program For Your Business
A referral program is an effective and valuable marketing tactic that uses recommendations to grow a business’s customer base through its existing customers. This can take many forms, but at its heart, it’s a way to turn your most loyal customers into brand advocates. There are countless examples of businesses of all sizes and industries […]
6 Ways To Get More Out Of Your Digital Marketing Budget
Given the current economic situation, and with more businesses jumping on the digital wagon to increase reach, digital marketing continues to provide value to small businesses looking to expand revenue. But, as a small business owner who has to stick to a tight and fast marketing budget, your job will be challenging. However, that doesn’t […]
Setting goals for your business in 2022
Creating a plan that’s ambitious enough to inspire (always aim high!) but practical enough to implement and quantify, is a challenge every business owner faces. This is where setting SMART Goals can help you create a digital strategy that achieves results. But first, what is a SMART Goal? Goals are an important part of every […]
Why Your Business Must Have an Online Presence
If you’re a business owner on the fence about getting a professional website, I’ll save you some time — you need one. Having a strong online presence, particularly a website, can be a make or break for generating more revenue. 8 out of 10 small business owners that have a website don’t see results. This […]
$1B for Small Business to Go Digital – The Details and How to Use It
The 2022-23 Federal Budget delivered much-needed tax breaks and business grants for small and mid-sized businesses. The biggest news was the allocation of up to $1 billion for digital adoption through the ‘Small Business Technology Investment Boost’ and ‘Small Business Skills and Training Boost’ measures. The new measures enable businesses to claim a $120 deduction […]
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