Unless you’re a small business owner who has no interest in developing your brand or business, you need to have a website. Nowadays, with all consumers browsing online, it’s vital for any business to have an established digital presence to attract your ideal customer. If that’s not enough to convince you, here’s a few more […]
Practical Customer retention strategies that any business can use
Once you gain a customer, you want them to keep coming back. That’s why retention needs to be at the heart of your digital strategy in maintaining, communicating and building a relationship with your existing customer base. So, where do you start? Know your customer Before you begin your retention strategy, a key requirement is […]
What is Inbound Marketing and Outbound Marketing?
Once upon a time, traditional Outbound Marketing interrupted the daily lives of consumers with billboard, television, radio and newspaper advertisements. Today, it’s a different story with Inbound Marketing.
The 5 best ways to reach new customers with Digital Marketing
Are you struggling to drive new customers to your business? Digital marketing continues to be one of the best methods of reaching new customers for small businesses looking to expand their bases. A strong online presence allows business owners to reach a greater audience than traditional advertising at a lower cost, while yielding better results. […]
5 Important things every entrepreneur must consider before starting a business
Making the decision to start your own business is always daunting. There’s no guarantee of success, and no way to really prepare yourself for all the obstacles, known and unknown, that you’ll face along the way. However, in spite of all the hardships that new entrepreneur’s face, pursuing your own business can be extremely rewarding. […]
5 Steps for Digital Marketing Success for Small Businesses
There’s no denying that when it comes to running a small business, a strong web presence is necessary to continuously grow and stand apart from your competitors. A digital marketing plan is necessary for any business – small or large – as it’s the most effective way to reach potential customers and drive conversations. That’s […]
A Must-Have Social Media Strategy for 2019
Did you know, every 8 in 10 Australians use social media every day? Just based on this statistic itself, it’s no wonder social media is so popular. Social media is a powerful tool that allows users to share content all over the world, just at the touch of their fingertips. With such a large scale, […]
10 Top Tips To Improve Your Online Advertising Strategy
Last week, we went through all the potential candidates for your online advertising platform. This week, I want to share 10 top tips to help you take your advertising the extra mile, so you can start winning conversions ASAP, and be one step closer to success. 1. Understanding your ideal customer The first step for […]
How to Give Your Business a Refreshing Social Media Makeover for 2019
Maintaining a strong social media presence online is a big commitment and I’m sure we’ve all felt guilty before, for not giving our social media platforms enough love last year. It’s important to proactively engage on social media with the purpose of maintaining our long-term relationships with our customers. If your social media engagement […]
5 Easy Steps To Succeed Online For Any Small Business Or Startup
Are you winning enough leads and customers? Feeling frustrated and annoyed despite all the efforts you’ve put into digital marketing? You may have tried every possible way to drive traffic to your website, but if they are not converting into customers, then something needs to change. There are only two universal truths about digital marketing- […]