When online competition is fierce and attention spans are shorter than ever, a strong brand is not just an option but a necessity for your business.
Building a strong brand also means that one day you can sell your business for the brand’s value plus the value created by the business’s earnings.
So, let’s have a look at five reasons why you need to focus on building a strong brand that can catapult your business to success.
1. Branding Creates Trust
Customers seek trust in a world filled with scepticism and uncertainty; creating that trust is the foundation of any successful business.
A strong brand instils confidence and credibility in the minds of consumers. It signals that you are a reputable and reliable business that delivers on its promises. Whether you like it or not, customers will make assumptions about your business based on your branding.
One of the biggest mistakes we see business owners making is not taking a professional approach to building a strong brand by often depending on DIY or a freelancer who attempts to cover, strategy, brand design and web development.
These are all vastly different skill sets hence, this is a big no-no! It is one of the main reasons why 90% of small businesses don’t have websites that resonate.
Low-quality stock images and inconsistent content won’t yield the desired results. And then you’ll spend even more time and resources trying to fix it.
When you take your business online, you must ensure your website resonates with visitors and takes them on a positive buyer journey. A website designed by professionals can significantly assist your business in achieving this.
When we say branding, we are not just talking about colours or logos but the business’s visual and written content.
It is that Aha moment, when your ideal customer instantly gets your value proposition when they see you online, anywhere. To create credible branding, you must get your messaging right, both visuals and language.
2. Branding Supports Advertising
Advertising is the megaphone that amplifies your brand’s message, and a strong brand makes this amplification even more impactful.
Example: NetStripes brand imagery and content are consistent across social media and advertising platforms.
When your brand possesses a clear identity and a compelling story, crafting persuasive advertising campaigns that resonate with your target audience becomes more effortless.
When you’re creating advertising materials, think about the following points and how they can help optimise your ads:
- Clarity: It’s not your customer’s job to figure out your message. If they must read between the lines of something you’ve created, your advertising must be more straightforward.
- Consistency: Your assets need to have the same voice as your website, which needs to have the same voice as your social accounts. Why? Consistency inspires confidence in your customers and eliminates any confusion in messaging.
- Commitment: We all want our ads to do great, but the minute it looks like they’re not achieving results, we get discouraged and go in another direction. Creating high-quality materials takes hard work and commitment, so stick to your guns! Review and improve materials looking at data where necessary till you achieve the results you want.
Every ad campaign becomes an opportunity to reinforce your brand’s core values, showcase its unique offerings, and create a lasting impression in the minds of consumers.
The synergy between branding and advertising catalyses exponential growth and engagement.
3. Branding Improves Recall
Imagine a world where your business effortlessly stands out in the crowded marketplace, instantly recognisable to customers even amidst a sea of competitors.
With consistent branding across all channels, people know what they can expect from you.
You no longer need to convince them who you are or what you can do for them. Think of international brands like Toyota, whose ads are easily recognisable in any form.
Even small businesses can achieve this today by ensuring their branding is always consistent; this helps position your business top-of-mind for consumers and makes it easier to recall your brand.
From a captivating logo to a unique colour palette and consistent visual elements, your brand becomes a beacon that guides customers toward your offerings.
4. Branding Generates New Customers
Acquiring new customers can seem impossible in a world of constant noise and information overload. However, a strong brand possesses an allure that effortlessly captivates new customers.
Word-of-mouth referrals become more powerful when your brand is associated with exceptional quality, remarkable experiences, and emotional connections.
Your brand becomes a magnet, attracting new customers who eagerly join your community. With each satisfied customer-turned-advocate, your brand’s influence expands, igniting a virtuous growth cycle.
5. Branding Builds Financial Value
In the business world, financial value is the cornerstone of success, and branding is the key that unlocks its vast potential.
A strong brand commands higher prices, increased customer loyalty, and enhanced market share. Customers are willing to pay a premium for brands they trust and perceive as superior.
Watch this clip of our client, Bespoke Catering’s Fabio Funai, as he talks about how Netstripes helped build his online brand, website and digital advertising so his business could grow and 4x his revenue despite covid lockdown.
As your brand’s reputation grows, so does its financial value. Your brand becomes invaluable, attracting investors, partnerships, and acquisition opportunities.
The power of a strong brand to transform your business’s financial landscape is unparalleled.
Now that you’ve journeyed through the five reasons why a strong brand is indispensable for your business, it’s time to take action.
Embrace the power of branding, and let it fuel your business’s growth to unprecedented success.
Remember, a strong brand isn’t just a logo or a tagline; it’s an immersive experience that leaves an indelible mark on hearts and minds.