Email Marketing is a low cost, flexible and effective marketing strategy that is sure to help your business. Now that people have 24/7 access to their emails through mobile smartphones anywhere and anytime, your business is in a better position to reach its target audience more than ever with this valuable tool. In fact, it […]
Why marketing your business to mobile phone users is essential
It’s no secret that mobile phones are not going anywhere other than into more people’s hands. This means businesses have to start figuring mobile users into the equation. But why is mobile-optimization so important to your business? As soon as people have a moment these days they’re scrolling their favourite topics or surfing the net […]
Why you need to mobile-optimise your website now!
Do you have a website that isn’t mobile-friendly and want to know why it’s so critical to getting ahead? Consider the fact that 65% of the total population of Australia are now using smartphones to do the following: In terms of Internet time spent by the average owner of a smartphone, it is close to […]
Bizruption 4th of April 2016 – Small business owners disrupting the industry
Many thanks to Wests Ashfield Leagues Club for hosting the event and to our sponsors for the evening, Marrickville Council, Ashfield Council, and Leichhardt Council, for their continual support for small business communities. And special thanks to our guest speakers, Christopher Thé, the Black Star Pastry founder and chef and Jill Storey, the Director of […]
Why is Search Engine Optimisation (SEO) so important to your business?
SEO is a practical marketing tool to help businesses stand out online, meaning the use of SEO has a higher Return On Investment (ROI) than other forms of marketing like TV or print advertisements. Understanding SEO also enables businesses to make their own modifications to content so they can be more relevant and accessible to […]
Talk for the CIO Executive Council – Dinesh De Silva CEO NetStripes
Turnbull’s Innovation Nation – “not just for start-ups” Hello everyone, great to be here. When Barbara (Simon) first asked me if I could speak on innovation at the CIO executive council, I was at first a bit hesitant, for its the CIO’s of our nations corporates that their organsiations look for leadership when it comes […]
How to win a legal innovation award within months of your first website
Anne-Marie Cade, owner of Daniel Lew Le Mercier & Co lawyers, (DLLM), did not have a website for seven years and was hesitant to take the next step in establishing an online presence. She’d been working as a Melbourne based lawyer since 2006 and despite recognising a mounting digital trend, she decided to take the […]
‘Bizruption’ 23rd of March at the Apprentice
‘Netstripes’ 6th Bizruption was epic, with ‘The Apprentice’ Restaurant on the 7th Floor of Sydney TAFE’s building E, filled to the brim. The event was a joint effort hosted by Netstripes and the dynamic ‘Pyrmont Ultimo Chamber of Commerce’, (PUCC). The Apprentice is a beautiful 7th floor restaurant/bistro space great for functions of all sorts. […]
What is the average bounce rate for a website?
If you’re wondering what Bounce Rate is, it is the percentage of visitors who after viewing only one page, navigate away from your website. If you’re wondering why it is important, it shows whether your website is retaining visitors or not. For example, if your average bounce rate is 70%, it means that 70% of […]
How to convert website visitors into customers
There is only one way to convert visitors to prospects and prospects to customers and first time customers to return customers, and that is rapport. However, there are other reasons why your prospects might not be converting into customers the way you were hoping, such as: Here’s how to fix it: Make it Specific Direct […]