Let’s say you have a site that people visit, whether it may be a Facebook Page or your own personal site and you have a specific product or service you want to sell. And people buy them. But not a lot, and clearly not enough to make your business profitable. Then you check the analytics. […]
4 Secrets To Convert Your Potential Clients Through Email Campaigning!
The biggest fails here are those which arrive at the receivers inbox as unintentional spam. As the world progresses further and further into the digital revolution, it’s very important to know the ethics surrounding certain online practises. It just happens that these ethics also form the basis of a successful email campaign, which play a […]
Why Your Business Needs Visual Behavior Tracking
Is the traffic on your website buzzing one minute then fizzling the next? Have you ever wanted to know what people really do on your website? Thanks to Visitor Behaviour Tracking, getting the answers to these questions is easier than ever before. All this without invading customer privacy so it’s all perfectly legal, safe and […]
Bizruption Adelaide
The highlights of the first Bizruption in Adelaide were the amazing entrepreneurs who gathered to learn about innovating fearlessly. The high level policy makers, industry experts were joined by other entrepreneurs who shared their stories of success since transforming their businesses to be innovative and digitally enabled. CEO of NetStripes Dinesh De Silva spoke of […]
7 Tips for effective email marketing
Email Marketing is a low cost, flexible and effective marketing strategy that is sure to help your business. Now that people have 24/7 access to their emails through mobile smartphones anywhere and anytime, your business is in a better position to reach its target audience more than ever with this valuable tool. In fact, it […]
Why marketing your business to mobile phone users is essential
It’s no secret that mobile phones are not going anywhere other than into more people’s hands. This means businesses have to start figuring mobile users into the equation. But why is mobile-optimization so important to your business? As soon as people have a moment these days they’re scrolling their favourite topics or surfing the net […]
How to calculate return on investment (ROI) for social media on Google Analytics
Unfortunately most businesses don’t have a working knowledge of how to calculate the ROI of their social media investment. Most businesses simply don’t invest enough in social media full stop. To improve the market share of your business and the mindshare of the wider public, social media is the go-to tool. To maximize your social […]
5 Steps to build an effective ad campaign
All ad campaigns must have clearly defined goals in place that tie in with a comprehensive marketing plan; because unlike marketing products, managing a successful ad campaign is tricky. Therefore, to make it easy for you, we’ve put together a list of helpful steps to construct an effective ad campaign. The Drawing Board It is […]