Facebook Budgeting 101

As a small business owner, finances are something you’re bound to be very stringent about. You are willing to spend money only if it’s worth it and has an ROI on your business. While Facebook is a good social media platform for business especially for brand awareness and to bring in new leads, getting Facebook […]

5 Reasons why your social media sucks

As the owner of a small business, the one thing you’ve heard more than once is that you need to digitally engage with your customers. So you’ve invested in a website and set up several social media accounts for your business. You keep sharing posts but you’re not really seeing any positive results. In short, your […]

7 Habits you should practice on Social Media 

Social Media is the first thing most of us check as soon as we wake up in the morning. It has transformed the way we live and how we access information. As a small business owner, social media is a powerful tool for your business. We believe that to reap its benefits, there might a few […]

9 Steps To Becoming a Facebook Expert in 2019: Advanced Social Media Strategy

With more than 1.86 billion active users every month, name me a social media platform that is more popular than Facebook? None. It’s no surprise why brands use Facebook as “the platform” to reach out to their consumers. And for your business, this channel could bring the trophy home – only if you do it […]

How does Facebook “Boost” your audience and brand?

Did you know Facebook originally started out like a discount Tinder? Lol Mark Zuckerberg didn’t really think Facebook would be a platform for advertising when he came up with it in his Harvard dorm room in 2004. But look at what is grown into now. Everyone these days has a Facebook Page, whether it may […]

How to calculate return on investment (ROI) for social media on Google Analytics

Unfortunately most businesses don’t have a working knowledge of how to calculate the ROI of their social media investment. Most businesses simply don’t invest enough in social media full stop. To improve the market share of your business and the mindshare of the wider public, social media is the go-to tool. To maximize your social […]