With billions of searches happening every day, having a robust search engine optimisation strategy is no longer optional—it’s essential for businesses aiming to thrive online. Whether you’re a small business owner in Sydney or a growing enterprise, an effective SEO strategy can catapult your website to the top of search engine results pages (SERPs), attract […]
How Much Do Google Ads Cost in Australia in 2025?
Aussie businesses are relying on Google Ads to drive traffic, generate leads, and boost sales. But one question keeps popping up for marketers and business owners: how much do Google Ads cost? The answer isn’t simple. Google Ads operates on a dynamic, auction-based system, where costs fluctuate based on competition, strategy, and targeting. For Australian […]
Digital Marketing Strategy for Australian Businesses in 2025
In the fast-paced world of Australian business, a robust digital marketing strategy is no longer a luxury—it’s an essential tool for survival and growth. As we step into 2025, the digital space continues to evolve, driven by advancements in technology, shifting consumer behaviours, and economic pressures unique to our market. At netStripes, we’ve been at […]
A Complete SEO Guide For Businesses in Australia 2025
In this fast-paced digital world of 2025, standing out online is a must for Aussie businesses. With over 93%(Statista) of online experiences kicking off with a search engine, and Google holding a massive 90% market share in Australia, nailing Search Engine Optimisation (SEO) is more crucial than ever. At netStripes, Sydney’s go-to digital agency for […]
AI Is Transforming Search But SEO Remains the Foundation
Generative AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are redefining how people search for answers. Instead of just displaying links, they now offer conversational, synthesised responses. However, traditional SEO is still the core driver of online visibility. According to research by ZipTie Co-founder, Tomasz Rudzki, analysing 25,000 real search queries, found that websites […]
Mastering AIO: The New Frontier of SEO Every Business Must Tackle
In our recent blog How Google’s AI Mode is Changing SEO Forever: From Keywords to Relevance, we unpacked how Google’s new AI-powered search is shifting the focus from traditional keyword targeting to user relevance and intent. In this post, we take it a step further by exploring AIO (AI Optimisation) – what it means, how […]
How Google’s AI Mode is Changing SEO Forever: From Keywords to Relevance
Discover why classic SEO isn’t enough and what businesses need to do to stay visible. Table of Contents Introduction: A New Era of Search What is Google’s AI Mode? Why AI Mode is a Big Shift How Query Fan-Out Works Step-by-Step: How to Optimise for AI Mode Why Classic Rank Tracking is Obsolete Embrace the […]
Keywords vs Content: How to Evaluate What to Focus On
When it comes to SEO, businesses often struggle to balance keyword research and content optimisation. While both are crucial for achieving high search engine rankings, knowing where to focus your efforts can be challenging. Should you prioritise selecting the perfect keywords, or should you invest in creating high-quality content? This guide will help you evaluate […]
Ultimate SEO Guide: What is it, How it Works, and Why It’s a Game-Changer
Introduction In the vast digital landscape, standing out can be a challenge. This is where SEO (Search Engine Optimisation) comes into play. Whether you run a small business, manage a blog, or oversee a corporate website, understanding what SEO is, how it works, and why it’s important is crucial for online success. In this beginner-friendly […]
SEO Basics That Make a Big Impact On Your Website
Ready to learn the secrets behind seo for small businesses? Well, we hate to break it to you, but there are no secrets. To make SEO work for your business, you need a thorough understanding of what your ideal customer is searching for – and why they want it. The fact that there is no […]