In December of 2015, just under three months ago, Netstripes aided the launch of a start-up in the medical tech-space called Dr Sicknote. Since its inception, the Dr Sicknote website has had over 20,000 unique visitors in under 2 months, including the quieter holiday period. Dr Sicknote has already issued over 160 medical certificates. This […]
7 Tips for effective email marketing
Email Marketing is a low cost, flexible and effective marketing strategy that is sure to help your business. Now that people have 24/7 access to their emails through mobile smartphones anywhere and anytime, your business is in a better position to reach its target audience more than ever with this valuable tool. In fact, it […]
Why marketing your business to mobile phone users is essential
It’s no secret that mobile phones are not going anywhere other than into more people’s hands. This means businesses have to start figuring mobile users into the equation. But why is mobile-optimization so important to your business? As soon as people have a moment these days they’re scrolling their favourite topics or surfing the net […]
Why you need to mobile-optimise your website now!
Do you have a website that isn’t mobile-friendly and want to know why it’s so critical to getting ahead? Consider the fact that 65% of the total population of Australia are now using smartphones to do the following: In terms of Internet time spent by the average owner of a smartphone, it is close to […]
How to calculate return on investment (ROI) for social media on Google Analytics
Unfortunately most businesses don’t have a working knowledge of how to calculate the ROI of their social media investment. Most businesses simply don’t invest enough in social media full stop. To improve the market share of your business and the mindshare of the wider public, social media is the go-to tool. To maximize your social […]
Why is Search Engine Optimisation (SEO) so important to your business?
SEO is a practical marketing tool to help businesses stand out online, meaning the use of SEO has a higher Return On Investment (ROI) than other forms of marketing like TV or print advertisements. Understanding SEO also enables businesses to make their own modifications to content so they can be more relevant and accessible to […]
Talk for the CIO Executive Council – Dinesh De Silva CEO NetStripes
Turnbull’s Innovation Nation – “not just for start-ups” Hello everyone, great to be here. When Barbara (Simon) first asked me if I could speak on innovation at the CIO executive council, I was at first a bit hesitant, for its the CIO’s of our nations corporates that their organsiations look for leadership when it comes […]
How to win a legal innovation award within months of your first website
Anne-Marie Cade, owner of Daniel Lew Le Mercier & Co lawyers, (DLLM), did not have a website for seven years and was hesitant to take the next step in establishing an online presence. She’d been working as a Melbourne based lawyer since 2006 and despite recognising a mounting digital trend, she decided to take the […]
What is the average bounce rate for a website?
If you’re wondering what Bounce Rate is, it is the percentage of visitors who after viewing only one page, navigate away from your website. If you’re wondering why it is important, it shows whether your website is retaining visitors or not. For example, if your average bounce rate is 70%, it means that 70% of […]
How to convert website visitors into customers
There is only one way to convert visitors to prospects and prospects to customers and first time customers to return customers, and that is rapport. However, there are other reasons why your prospects might not be converting into customers the way you were hoping, such as: Here’s how to fix it: Make it Specific Direct […]