As most of us know, it costs businesses more money to attract new customers than to maintain an existing database. Focusing on customer retention is a valuable long-term solution for increasing your businesses revenue and maintaining sustainable growth, but it’s not always easy to cultivate brand loyalty. One way to do it, is to create […]
3 Email marketing tools to help grow your business
Email marketing is a powerful tool in any internet marketing strategy. Years ago, it was the only digital marketing tool available for businesses and bloggers, and now, it plays an essential role in digital strategy for pursuing current and potential leads for brands. When compared to the ‘fun’ social media platforms like Instagram, Pinterest or […]
Facebook Budgeting 101
As a small business owner, finances are something you’re bound to be very stringent about. You are willing to spend money only if it’s worth it and has an ROI on your business. While Facebook is a good social media platform for business especially for brand awareness and to bring in new leads, getting Facebook […]
5 Reasons why your social media sucks
As the owner of a small business, the one thing you’ve heard more than once is that you need to digitally engage with your customers. So you’ve invested in a website and set up several social media accounts for your business. You keep sharing posts but you’re not really seeing any positive results. In short, your […]
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