NOTE: this article was updated on 21st March 2021 Have you heard about the new features and attributes that Google has rolled out with on the Google My Business platform? Attributes in a business profile are designed to grab searchers’ attention by emphasising important service offerings. If you’re running a small business, you need to […]
How to rank “ZERO” on Google and increase your digital presence
Position Zero, also known as featured snippets placements was introduced by Google in 2014, but has been largely ignored by most businesses since then. But what is position zero, and why does it matter for your Search Engine Optimisation (SEO) strategy?