Discover why classic SEO isn’t enough and what businesses need to do to stay visible. Table of Contents Introduction: A New Era of Search What is Google’s AI Mode? Why AI Mode is a Big Shift How Query Fan-Out Works Step-by-Step: How to Optimise for AI Mode Why Classic Rank Tracking is Obsolete Embrace the […]
Google My Business: updated attributes and features
NOTE: this article was updated on 21st March 2021 Have you heard about the new features and attributes that Google has rolled out with on the Google My Business platform? Attributes in a business profile are designed to grab searchers’ attention by emphasising important service offerings. If you’re running a small business, you need to […]
How to rank “ZERO” on Google and increase your digital presence
Position Zero, also known as featured snippets placements was introduced by Google in 2014, but has been largely ignored by most businesses since then. But what is position zero, and why does it matter for your Search Engine Optimisation (SEO) strategy?