Is the traffic on your website buzzing one minute then fizzling the next? Have you ever wanted to know what people really do on your website? Thanks to Visitor Behaviour Tracking, getting the answers to these questions is easier than ever before. All this without invading customer privacy so it’s all perfectly legal, safe and […]
Bizruption June’ 2016 – Small biz owners disrupting industry
Netstripes 9th Bizruption was a resounding success having attracted over a 100 like-minded entrepreneurs, key influencers and VIPs. It was absolutely fantastic having so many unique individuals coming together to share ideas and support one another. Special thanks are deserved to Optus who not only sponsored the event but also provided the venue at their […]
Why marketing your business to mobile phone users is essential
It’s no secret that mobile phones are not going anywhere other than into more people’s hands. This means businesses have to start figuring mobile users into the equation. But why is mobile-optimization so important to your business? As soon as people have a moment these days they’re scrolling their favourite topics or surfing the net […]
Why you need to mobile-optimise your website now!
Do you have a website that isn’t mobile-friendly and want to know why it’s so critical to getting ahead? Consider the fact that 65% of the total population of Australia are now using smartphones to do the following: In terms of Internet time spent by the average owner of a smartphone, it is close to […]
How to calculate return on investment (ROI) for social media on Google Analytics
Unfortunately most businesses don’t have a working knowledge of how to calculate the ROI of their social media investment. Most businesses simply don’t invest enough in social media full stop. To improve the market share of your business and the mindshare of the wider public, social media is the go-to tool. To maximize your social […]
Why is Search Engine Optimisation (SEO) so important to your business?
SEO is a practical marketing tool to help businesses stand out online, meaning the use of SEO has a higher Return On Investment (ROI) than other forms of marketing like TV or print advertisements. Understanding SEO also enables businesses to make their own modifications to content so they can be more relevant and accessible to […]
Talk for the CIO Executive Council – Dinesh De Silva CEO NetStripes
Turnbull’s Innovation Nation – “not just for start-ups” Hello everyone, great to be here. When Barbara (Simon) first asked me if I could speak on innovation at the CIO executive council, I was at first a bit hesitant, for its the CIO’s of our nations corporates that their organsiations look for leadership when it comes […]
How to win a legal innovation award within months of your first website
Anne-Marie Cade, owner of Daniel Lew Le Mercier & Co lawyers, (DLLM), did not have a website for seven years and was hesitant to take the next step in establishing an online presence. She’d been working as a Melbourne based lawyer since 2006 and despite recognising a mounting digital trend, she decided to take the […]
How to convert website visitors into customers
There is only one way to convert visitors to prospects and prospects to customers and first time customers to return customers, and that is rapport. However, there are other reasons why your prospects might not be converting into customers the way you were hoping, such as: Here’s how to fix it: Make it Specific Direct […]
Recent e-commerce trends you need to know about
Trends are changing as quickly as you blink; this is how fast a pace the digital world is operating in; so we are nice enough to do the work and provide you with what counts. So here goes: Optimise Optimise Optimise! If you’re website is not mobile-optimised, you are missing out big time! Consider the […]