As most of us know, it costs businesses more money to attract new customers than to maintain an existing database. Focusing on customer retention is a valuable long-term solution for increasing your businesses revenue and maintaining sustainable growth, but it’s not always easy to cultivate brand loyalty. One way to do it, is to create […]
3 Email marketing tools to help grow your business
Email marketing is a powerful tool in any internet marketing strategy. Years ago, it was the only digital marketing tool available for businesses and bloggers, and now, it plays an essential role in digital strategy for pursuing current and potential leads for brands. When compared to the ‘fun’ social media platforms like Instagram, Pinterest or […]
Practical Customer retention strategies that any business can use
Once you gain a customer, you want them to keep coming back. That’s why retention needs to be at the heart of your digital strategy in maintaining, communicating and building a relationship with your existing customer base. So, where do you start? Know your customer Before you begin your retention strategy, a key requirement is […]
Practical Customer retention strategies that any business can use
Once you gain a customer, you want them to keep coming back. That’s why retention needs to be at the heart of your digital strategy in maintaining, communicating and building a relationship with your existing customer base. So, where do you start? Know your customer Before you begin your retention strategy, a key requirement is […]
What is Inbound Marketing and Outbound Marketing?
Once upon a time, traditional Outbound Marketing interrupted the daily lives of consumers with billboard, television, radio and newspaper advertisements. Today, it’s a different story with Inbound Marketing.
A Must-Have Social Media Strategy for 2019
Did you know, every 8 in 10 Australians use social media every day? Just based on this statistic itself, it’s no wonder social media is so popular. Social media is a powerful tool that allows users to share content all over the world, just at the touch of their fingertips. With such a large scale, […]
How To Master Personalised Marketing In 4 Steps
Due to today’s competitive world, companies have pushed campaigns rather than conversations. They are more focused on their brand than their consumers. That is why consumers are demanding tailored communications, a better experience and are expecting consistency across all channels. You can’t blame them, can you? After all, consumers are craving personalised marketing. How do we […]
What is Personalised Marketing: The Ultimate Game Changer in Content Marketing
Content marketing has evolved to become a prized strategy because of its ability to connect and retain customers. Yet this is the reason why content marketing has become the solution for selling goods, services and most importantly, brand. Essentially, content marketing helps a brand tell it’s story and values, in hopes to engage with customers […]
5 Simple Ways To Drive Traffic To Your Website
What is better than attracting customers to your website? Attracting EVEN MORE customers to your website. And how do you do that? Here, we recommend 5 of our simplest yet top ways to drive traffic effectively to your website. *Caution* Your website may crash due to heavy traffic. Take at your own risk. 1.Content Will win the […]