Customer Personas 101: How Well Do You Know Your Customer?

Creating customer personas for your brand will help you know and better understand your ideal customer and their needs. Influence their buying behaviour and successfully convert them into becoming your customers. Do you know who your customer is? For many businesses, this answer would be yes. But for many successful businesses, they not only know […]

Your Digital Identity Is As Important As Your Physical Identity, featuring Nicole Davidson

Nicole Davidson is an author, speaker, business and life coach, delivering keynotepresentations, coaching and workshops for small and medium sized businesses.For over 20 years, she has helped people over 4 continents grow and achieve, andis a specialist in helping businesses create workplace environments in which theconditions are in place for everyone within the team to […]