Email marketing is a powerful tool in any internet marketing strategy. Years ago, it was the only digital marketing tool available for businesses and bloggers, and now, it plays an essential role in digital strategy for pursuing current and potential leads for brands. When compared to the ‘fun’ social media platforms like Instagram, Pinterest or […]
How can a retargeting campaign benefit your business?
Let’s say you have a site that people visit, whether it may be a Facebook Page or your own personal site and you have a specific product or service you want to sell. And people buy them. But not a lot, and clearly not enough to make your business profitable. Then you check the analytics. […]
6 Steps All Entrepreneurs MUST Consider When Starting a Business
The life of an entrepreneur is not an easy one so having a thorough understanding of what you need and what to expect will equip you with the tools necessary to go in prepared. Before you decide to birth a business there are a number of key issues that must be tackled to maximise the […]
3 Quick and Easy Tips to Effectively Target Ideal Customers
Once you have determined your target market you need to design a perfect strategy on how to effectively sell to them. Whether the market is as broad as young children or more specific like bakers or bankers, there are a number of universal means for you to market to your ideal customer easily and effectively. […]
4 Quick and Easy Tricks for a Small Business to Manage Rapid Growth
It might seem strange but if a business grows too fast then dire consequences can occur particularly for small businesses and start-ups. Fortunately if you know and understand the signs you should be able to better manage your rapid growth. Keep an eye on the cash flow As your company grows, so will your business […]
Top 5 Reasons Why Your Business MUST Have A Website
When the internet was born, it revolutionised the way humanity operated and the world of business was caught in the shockwave. Traditional shopping trends are slowly dying and people are becoming lazier due to new conveniences. Thanks to the internet the option exists to buy products and services online rather than having to physically go […]
5 Steps to build an effective ad campaign
All ad campaigns must have clearly defined goals in place that tie in with a comprehensive marketing plan; because unlike marketing products, managing a successful ad campaign is tricky. Therefore, to make it easy for you, we’ve put together a list of helpful steps to construct an effective ad campaign. The Drawing Board It is […]