Social media advertising costs have become a crucial consideration for Australian businesses seeking to connect with the over 19 million active users across various platforms. With ad spending in the sector projected to reach AU$7.5 billion this year, understanding these costs is essential for maximising return on investment (ROI) without breaking the bank. Whether you’re […]
How to Convert Website Visitors into Customers
Having a website is just the starting point for Australian businesses. With over 2.5 million small to medium enterprises (SMEs) across the country, competition is fierce, and simply attracting visitors isn’t enough. The real challenge lies in turning those browsers into paying customers. According to recent data from the Australian Bureau of Statistics, e-commerce sales […]
Social Media Marketing Strategy Guide
In Australia’s dynamic digital landscape, a well-crafted social media marketing strategy is vital for businesses looking to stand out. With millions of Aussies active on platforms like Facebook, Instagram, TikTok, and X, social media is a powerful tool for building brand loyalty, engaging local communities, and driving growth. As we move through 2025, where short-form […]
5 Reasons Why a Strong Brand is Essential for Your Business
When online competition is fierce and attention spans are shorter than ever, a strong brand is not just an option but a necessity for your business. Building a strong brand also means that one day you can sell your business for the brand’s value plus the value created by the business’s earnings. So, let’s have […]
Strategies to Succeed in 2022
As we near the end of another COVID-disrupted year, we need to prepare ourselves for the changes and new opportunities 2022 will bring. Thankfully, with the whole of Australia opening there is a lot of pent up demand for business owners to take advantage of. Here is our list of the top marketing strategies that […]
How online learning can improve your business while saving money
They say there are no shortcuts to success but I believe online digital training is definitely one. When compared to traditional methods of learning, online training provides more opportunities and direct communication with experts in the field. With online training, you can progress at your own pace. We all absorb and process information at our own pace […]
Message from our CEO – Dinesh De Silva: Welcoming the new decade
Firstly, may I wish you and your family all the very best as a brand new decade dawns upon us. The new decade brings with it new opportunities with hope and new aspirations. In addition to these new opportunities, it gives us the means to exclude what we don’t want to carry forward into the […]
Benefits of Local Hosting for Budget-Conscious Web Design in Melbourne
With the rise of e-commerce and online services, having an effective website is no longer a luxury but a necessity. For businesses in Melbourne seeking affordable web design solutions, local hosting presents an advantageous option that caters to budget-conscious needs and offers a range of benefits that can elevate their online presence. Understanding the significance […]