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Digital Trends 2026: What Every Small Business Owner Should Know

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Featuring insights from Dinesh De Silva, CEO, NetStripes From smarter AI tools to new ways of connecting with customers, technology is reshaping how small and medium businesses grow, market, and operate. The good news? You don’t need a massive budget to stay ahead of the digital trends 2026. Most of these innovations that are reshaping […]

Australia’s SMEs at Crossroads: The Small Business Playbook for 2026

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CPA Australia’s latest data reveals a widening gap between digital leaders and laggards, and outlines what SMEs can do about it. Quick Snapshot If you only have two minutes, here’s what you need to know: Bottom line: SMEs that lead with a clear strategy and digital capability will dominate 2025. The rest will struggle for […]

AI Is Transforming Search But SEO Remains the Foundation

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Generative AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are redefining how people search for answers. Instead of just displaying links, they now offer conversational, synthesised responses. However, traditional SEO is still the core driver of online visibility. According to research by ZipTie Co-founder, Tomasz Rudzki, analysing 25,000 real search queries, found that websites […]

Shopify Australia vs. WordPress: 5 Powerful Reasons Australian Startups Should Choose WordPress for E-Commerce

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Starting an online business is an exciting venture filled with opportunities and challenges. For Australian startups, choosing the right e-commerce platform is crucial to success. While many entrepreneurs turn to Shopify Australia for its convenience and ease of use, WordPress—especially when paired with WooCommerce—offers several advantages that can better suit the needs of emerging businesses. […]

Digital Trifecta: 3 Success Strategies for SMEs – The Ultimate Guide

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It is not just digital transformation, a world-class digital presence, or your business’s digital identity; it is the ultimate strategy for SMEs’ success. In our world, where everything changes so fast and so much, standing out from your competitors in a digital crowd is now non-negotiable, especially if your business is to stay relevant. As […]

Digital Trends for Small Businesses in 2023

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With technologies, algorithm updates, platforms, and tools evolving near-daily, keeping up with the latest digital trends can be overwhelming. So, we’ve done the heavy lifting for you, and we have a fair track record you can count on. In 2020, we predicted TikTok would take off, and now, it has gone from being ridiculed as […]

Online Advertising: Trends to Watch

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As technology advances, the future of online advertising, how we consume and how we interact with it in Australia is changing, and small businesses need to stay ahead of trends to remain competitive. This blog will explore the latest online advertising trends and what the future holds for small businesses. AI-Driven Advertising Artificial Intelligence (AI) […]

The 6 Most Important Digital Marketing Channels For E-Commerce

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Looking for the right digital marketing channels for e-commerce? Then, you’ve come to the right place! Not all digital channels will fit each of your business objectives. Some are more suitable for select audiences, while others are set up differently depending on what they’re capable of. To make the best use of them, you must […]

How to Measure Your Online Advertising Campaigns

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In the last few years small and medium business owners have been successfully using online advertising in Australia to reach potential customers and promote business. However, with so many platforms and metrics to track, it can take time to determine the success of your advertising campaigns. To help you navigate the data and determine the […]

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