Bounce Rate is important because it helps you know if your website is underperforming; which will adversely affect retention and conversion of customers. If you’re wondering what is Bounce Rate and what is the acceptable average Bounce Rate for a well built, professionally designed website is, then check our blog here. Table of Contents Page/Content […]
How to convert website visitors into customers
There is only one way to convert visitors to prospects and prospects to customers and first time customers to return customers, and that is rapport. However, there are other reasons why your prospects might not be converting into customers the way you were hoping, such as: Here’s how to fix it: Make it Specific Direct […]
3 Key reasons why your SEO is not working and how to remedy them
You can’t keep up with Google algorithms updates? We feel your pain; however, there’s a way to win the Search Engine Optimisation (SEO) game, so long as you understand content. So, let’s take a look at some of the most common technical issues that could be adversely affecting your SEO strategy and how to remedy […]
4 Keys to building a strong digital presence for every small business
How you market your business and brand, must be at the forefront of your business strategy; so having a strong digital presence should be your priority. The real question however, is where do you start? Well, there are 4 main steps to creating a solid digital presence: Website It is imperative that your business has […]
How to choose the best social media platform/s for your business
It is okay to feel overwhelmed with social media; however, if you have a solid, professional website, then you’re set. The whole idea is to direct traffic to your website, which is why social media engagement is key in your digital marketing strategy. So, if you choose the platforms that best suit your customer needs […]
5 Steps to Crafting Successful Digital Ad Campaigns
Navigating the world of digital ad campaigns requires strategic planning and alignment with your overarching marketing goals. To simplify the process, here are five crucial steps to building highly effective digital ad campaigns. The Drawing Board: Laying the Foundation for Digital Ad Campaigns It is important to brainstorm and come up with an original idea. […]
Digital marketing predictions that will impact your business
The internet has celebrated its 45th year since its debut in 1989. The time has come to rethink the architecture of the internet, which is what computer scientists all over the world are doing. Today, there are close to 2 billion users world wide, and according to the National Science Foundation, predictions expect a rise […]
Mastering Digital Marketing for Small Businesses: Effective Blogging Strategies
Digital marketing for small businesses can seem challenging, but there are many ways to connect with customers. Building a blog for your business can significantly enhance your digital marketing efforts, especially for small businesses. Here’s how effective blogging can become a cornerstone of your marketing strategy. Blogs give you a platform to provide relevant content […]
Bizruption Feb’ 2016 – Small biz owners disrupting industry
24th of February, Bizruption Hi there! Last night on the 1st floor of ‘Fishburners’ Netstripes hosted a mini-Bizruption. Though the description ‘mini’ is a bit deceiving for all that, because the atmosphere didn’t lack anything. In fact, it was a resounding success: it was ‘Happening’! Dinesh De Silva, Founder and CEO of Netstripes, hosted the […]
Bizruption Nov’ 2015 – Small biz owners disrupting industry
The wonderful evening was hosted and sponsored by the NSW Small Business Commission. Apart from pledging continued support to the small businesses of NSW, the Commission also sponsored delicious food, drinks and a beautiful venue at MLC centre with breathtaking views. Bizruption has its own way of making people feel at home and comfortable with […]
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