A Must-Have Social Media Strategy for 2019

Did you know, every 8 in 10 Australians use social media every day? Just based on this statistic itself, it’s no wonder social media is so popular. Social media is a powerful tool that allows users to share content all over the world, just at the touch of their fingertips. With such a large scale, […]

9 Steps To Becoming a Facebook Expert in 2019: Advanced Social Media Strategy

With more than 1.86 billion active users every month, name me a social media platform that is more popular than Facebook? None. It’s no surprise why brands use Facebook as “the platform” to reach out to their consumers. And for your business, this channel could bring the trophy home – only if you do it […]

The Best Online Advertising Platforms For Your Small Business

Back to days when small businesses relied on Yellow pages and the local newspaper for advertising. It was expensive, not trackable and commonly, not effective. However, in today’s digitalised world, online advertising has changed the face of promotional efforts with a vast array of options for you to choose from that are affordable, trackable and […]

How to Give Your Business a Refreshing Social Media Makeover for 2019

Maintaining a strong social media presence online is a big commitment and I’m sure we’ve all felt guilty before, for not giving our social media platforms enough love last year. It’s important to proactively engage on social media with the purpose of maintaining our long-term relationships with our customers.   If your social media engagement […]

How does Facebook “Boost” your audience and brand?

Did you know Facebook originally started out like a discount Tinder? Lol Mark Zuckerberg didn’t really think Facebook would be a platform for advertising when he came up with it in his Harvard dorm room in 2004. But look at what is grown into now. Everyone these days has a Facebook Page, whether it may […]

How to calculate return on investment (ROI) for social media on Google Analytics

Unfortunately most businesses don’t have a working knowledge of how to calculate the ROI of their social media investment. Most businesses simply don’t invest enough in social media full stop. To improve the market share of your business and the mindshare of the wider public, social media is the go-to tool. To maximize your social […]